New to LinkedIn or want to optimise your LinkedIn activity? Check out these Best Practice Guidelines to see how you can get the most out of your Social Media. To see what Bloom can do for you, check out our Social Media services http://go.shr.lc/1pSAkAP

1. LinkedIn Best
Practice
Guidelines
#BloomTips

2. www.bloomworldwide.com
! Over300millionmembers
! Countsexecutivesfromfromall2013Fortune500companies
! Morethan2.1millionLinkedIngroupstojoinandengagewith
! OwnsSlideShare–potentialsynergies
! Aneffectiverelationshipmarketingtool.
Why use LinkedIn?

3. www.bloomworldwide.com
Here are some
tips to optimise
your activity on
LinkedIn

4. www.bloomworldwide.com
Makesureyouhavehighres
imageswithcorrectdimensions
forthecoverphoto,profilelogo
andcompanyphoto
Includerelevantcontactdetails
andlinkbacktoyourcompany
website
Yoursummaryshould beupto
date,includesearchable
keywordsandberelevanttoa
professionalaudience
Setting up your
Company Page

5. www.bloomworldwide.com
LinkedInisarelationshipmanagement
platform,notnecessarilyasalesone.
Thoughmorebusinessleadsare
generatedthroughLinkedInthanany
othersocialnetwork,thefocusofa
successfulprofileorcompanypageis
alwaysthepotentialcustomeror
client.Itisimportanttoremember
60%ofmembersareinterestedin
industryinsights
53%areinterestedincompanynews
43%areinterestedinnewproducts
andservices
The LinkedIn
Audience

6. www.bloomworldwide.com
Speakinanauthentic,first
persontone,focusingon
potentialcustomers’painpoints
andtailoringsolutionsforthem,
ratherthanyourownbrand’s
successes
Sharecontentofabroader
industrycontextaswellasyour
own,inordertopositionyour
brandasthoughtleaders
Tone of Voice

7. www.bloomworldwide.com
Anidealfrequencyisbetween2and4
postsperdaydependingonthelevelof
engagement
Trytopostavarietyofmediaformats
includinglinks,imagesandvideos
Linkbacktoyourcompanywebsiteas
oftenaspossible
Alongwithstandardstatusupdates,you
canalsonowuseLinkedIn’snew
publishingtool,findouthow
Frequency of
Posting

8. www.bloomworldwide.com
PromoteyourLinkedInprofile internally
andacrossothermarketingefforts
AddLinkedIn toemailsignaturesand
invitecolleaguestoshareupdatesfrom
yourbrandprofile
EngagewithLinkedIngroupsand
contributetodiscussions
Includerelevantkeywordsinyourcopy
tooptimiseyoursearchenginerankings
Makesureyourcontentisoptimisedfor
mobile,inthefirstquarterof2014,
mobileaccountedfor43%ofunique
visitingmembersonLinkedIn
#BloomTips

9. Get in touch for more
Social Media tips
#BloomTips
www.bloomworldwide.com
@bloomworldwide
+44 (0) 1273 732 626
hello@bloomworldwide.com
Find out what we can do for you