* Content Marketing Case Studies
* What is Marketing?
* Product Marketing Types
* What is Content Marketing?
* How to do good Content Marketing?
* Is the return of investment worth it?
* What’s the reward for good Content Marketing?
* How to measure & track Content Marketing Efforts
* Startup Metrics for Pirates — AARRR
* Content Marketing Sources & Inspirations
* Formula Recap
#startup #metrics #tracking #marketing #superpower
Links:
https://www.blossom.io/
http://www.allanberger.com/
7. Content Marketing Case Studies
91%
B2B businesses use content marketing
2013 B2B Content Marketing Benchmarks - North America: CMI/Marketing Profs
Lean Product Management
@allanberger
8. What is Marketing?
“
Marketing is the process of
communicating the value of a product
or service to customers, for the purpose
of influencing buyer behavior.
”
Wikipedia
Lean Product Management
@allanberger
9. A few types of Product Marketing
SEO/SEM
Display Ads
Affiliate Marketing
Social Media Marketing
Video Marketing
Content Marketing
Lean Product Management
@allanberger
10. What is Content Marketing?
“
A marketing technique of creating and
distributing relevant and valuable
content to attract, acquire, and engage
a clearly defined and understood
target audience.
”
Content Marketing Institute
Lean Product Management
@allanberger
11. What is Content Marketing?
Email
Case Studies
Lean Product Management
@allanberger
Webinars
12. What is Content Marketing?
Ongoing Process
Lean Product Management
@allanberger
13. What is Content Marketing?
The art of delivering content without selling
Lean Product Management
@allanberger
14. What is Content Marketing?
No Spam, Non-Interrupting
Relevant, Valuable
Lean Product Management
@allanberger
15. How can I do good CM?
Understand your market
Know Meta Information about your Target Audience
Lean Product Management
@allanberger
16. Structure - Define your Goals
Culture, Values
Conversion
Philosophy
Customer Service
Brand/Product awareness
Retention
Thought Leadership
Upsell
Lean Product Management
@allanberger
17. How can I do good CM?
Create Inspiring and Motivating Content
Stop … read … learn … think & behave differently
Lean Product Management
@allanberger
19. Superpower your Customers
Buffer Example:
How to get better on FB, Twitter and LinkedIn
Habits of successful people
Lean Product Management
@allanberger
23. Find out what works best
Product Website / Blog
Videos
Emails
Slidedecks
Social Media Platforms
Quora Answers
Ebooks
Webinars
Infographics
Case Studies
Lean Product Management
@allanberger
32. Recap
Understand your market & your target audience to
create tailored content
Give your customers superpowers
Depending on the audience you can use different
channels to deliver the content more effectively
Lean Product Management
@allanberger