37. Many targeting possibilities
• Interest category targeting (cookie based)
• Keyword: contextual targeting
• By domain names (wow effect to beat competitors J )
• By email addresses and personal listings
• By Socio-demographics: Jobs, age, gender (thank you Gmail)
à Pay per engagement
42. What’s in it?
• Numerous creative possibilities:
• - Video
• - Mini-Game
• - Mini Site
• - +1 Ads
• - YouTube Masthead in lightbox
• 2 second Delay = I want it, or Not !
• Pay per Engagement
• Classic GDN Targeting & Remarketing à be creative !
46. 2°Automated product
indexation
à Google Shopping
à Allows you to make a
deepliking on the
displayed products
We take care of it !
1° PDF Folder in order to
build the Ads in 1 click !
We take care of it !
3° Catalogue Lighbox Ads
are ready !
We take care of it !
48. Should I adapt my message for each stage of the buying
cycle?
1. Prospects usually don’t convert @ the first click (93%)
2. Prospects usually click many times on adwords ads
3. Prospects usually click many times on your ads
4. Clients never stop looking at you
55. Targeting is Key:
• Cross sales Scenario
• Bid Adjustments
• Client exclusion
With Analytics you can include or exclude:
• Socio-Demo profiles
• Technologies
• High potentials prospects
• Build better stories
56. What have we learned today?
• Build better audiences thanks to Gmail Sponsored promotions
• Multiple socio-demo profiles available
• Build more engagement ads thanks to « Google Light Box Ads »
• Pay per engagement!
• Build better stories thanks to RLSA
• Be there when it Matters!
72. Nice story, this DS3 Remarketing!
• Display Remarketing
• Based on the user’s search terms
• And it’s tagless!
73.
74.
75.
76.
77.
78.
79. Great Reportings
• Holistic view of your campaigns results
• Across all engines
• Real time reports
• Flexible reports
• Product Specific Reports
80.
81.
82.
83. Golden Palace - Case
Why capitalize on generics when your brand is your biggest
source?
84. Golden Palace
# In a nutshell
# From an offline to a native digital brand
# Main KPIs : Signups / FMD / ARPU
# 2 years of models testing
# One account manager to rule them all
100. Conclusion
# Don’t underestimate the impact of your
investments in generics
# Look further than the last click
# Experiment with attribution models
# Increase your ROAS