Five Keys to List Growth: Building a Healthy Database
•
0 likes•494 views
According to our Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. Join BlueHornet and FreshAddress as we take a deep dive into this report to bring you top email list growth challenges and 5 strategies for building a healthy database.
Recommended
Recommended
More Related Content
Similar to Five Keys to List Growth: Building a Healthy Database
Similar to Five Keys to List Growth: Building a Healthy Database (20)
More from BlueHornet
More from BlueHornet (20)
Recently uploaded
Recently uploaded (20)
Five Keys to List Growth: Building a Healthy Database
- 1. 5 KEYS TO LIST GROWTH:Building A Healthy Email Database
- 2. • Questions? • Stay Connected: • @bluehornetemail • @freshaddress • #listgrowth • Presentation Assets
- 3. • Developed by BlueHornet with assistance from Ascend2 • Administered the Email List Growth Survey • B2C focused report, Consumer Email List Management
- 4. • Enterprise-Scale Email Marketing Solutions • Award-Winning Services • Email Database Services Company • Helps build, clean, and update email lists
- 5. Katherine Boyarsky Marketing Associate Emily Strasburg Email Marketing Manager
- 6. • The second most important objective for email marketing strategy • 95% say their email list growth is a measure of success for marketing programs • 74% say their email lists is growing slowly or not changing at all - BLUEHORNET & ASCEND2, EMAIL LIST GROWTH SURVEY
- 7. • Maximize growth while maintaining data quality • Overcome common list growth challenges • Identify opportunities for growth and optimization • Measure strategy effectiveness HOW TO
- 8. Key 1: List Hygiene Title Slide
- 10. “Bad email address are typed 2 - 20% of the time” - FRESHADDRESS, BLOG ACQUISITION Your email list will actually decrease 30% annually due to subscribers changing their email address alone. 2.5% PER MONTH! - FRESHADDRESS, BLOG
- 12. • Respond to inactivity • Cost to re-engage vs. acquire SEGMENTATION
- 13. CONCLUSIONS Short Term • Identify pain points Long Term • Validation • Re-engagement
- 16. The average consumer has over 5 email addresses - BLUEHORNET, 2014 CONSUMER VIEWS OF EMAIL MARKETING REPORT VALUE AT ACQUISITION
- 20. Short Term • Provide a compelling opt-in experience Long Term • Drive engagement through relevance to reduce attrition CONCLUSIONS
- 24. 65% of B2C companies require 2 - 4 fields for list growth efforts - BLUEHORNET & ASCEND2, EMAIL LIST GROWTH SURVEY DESIGN & PLACEMENT
- 26. Short Term • Optimize design and placement Long Term • Test various strategies for optimization CONCLUSIONS
- 31. Short Term • Direct opt-in campaign Long Term • Expand reach through brand loyalty • Leverage data for targeting CONCLUSIONS
- 37. Short Term • Understand growth rate Long Term • Acquisition analysis • Subscriber Lifespan analysis CONCLUSIONS
- 38. • List Hygiene • Content, Relevance & Value • Streamlining Website Opt-in • Social Sharing • Diagnosis & Optimization
- 39. • Maximize growth while maintaining quality • Capitalize short term, then long term list growth objectives • Identify opportunities for optimization • Measure the success of your efforts USE FIVE KEYS TO
- 42. Thank You!
Editor's Notes
- Acquiring emails from social media sharing is the number one challenge for B2C marketers but also second most effective tactic