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AMA closing keynote - Building a Web Strategy to Drive Traffic, Social Engagement, Conversions and Clients
1. Building a Web Strategy
System to drive traffic,
social engagement,
conversions & clients
by Selina Power & Adam Franklin
@Selina_Power
@Franklin_Adam
2. Part 1:
Cracking the Social
Media Code
Your key to maximum engagement
@Selina_Power
Save your questions…. ROI? Social media is about relationships What ’ s the ROI of answering your phone, replying to emails or saying Hi to someone, sending flowers, - Over time you ’ ll win business thanks for relationships you ’ ve nurtured on social media. Finding the time? -- iPhone – utilise dead time (at an airport, waiting for a meeting) -- hire a journalist -- hire a GenY – it ’ s second nature, not work!
Like having a personal trainer for a marathon. You can give it a go by yourself (4:03) Sean can get a training program Sean can train you (3:34) Sean can train with you (you rise to the level of those around you)
Not SOCIAL bc POPULAR It ’ s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people ’ s problems Not WEB MARKETING on a whim It ’ s about a WEB STRATEGY that positions you as the only choice to do business with.
This is the stuff I love. Email me, tweet me, always happy to help & chat!