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8. Step to Start a Successful
Determine your goal(s)
Define a budget
Make a list of keywords
Finalize keywords
Bid on the right keywords
create an attention-grabbing headline for your campaign
Create attractive ad copies
Create landing pages.
Never fool visitors
Optimize PPC campaign regularly
Use more PPC search engines
Follow Rules
Hire professionals
Make a PPC management team
Monitor your campaign closely

9. Instant results
Pay only for performance
Total control over your campaign and your costs