Review of Mobile World Congress
2012 Seungyun Lee, Ph.D. syl@etri.re.kr 1

nothing much special in MWC
2012 2

Statistics in MWC 2012 67,000
participants 1,500 companies 12,500 app developers 3,500 CEO 3,300 Press 3

Economic Effect 0.3 Billion €
in Barcelona 4

6 7 4 5 2
3 8 1 5

http://www.mapyourshow.com/shows/index.cfm?show_id=MWC12
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Hall 8
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Key Issues
in MWC2012
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“5C”
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1
“quad Core”
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“Combined & Convergence”
2
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3
“Cloud for mobile”
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“Connected World”
4
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5
“China Power”
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Key Issues
in MWC2012
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1
High-end Smartphone WAR
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Co r e” ua d
“Q E ” “NF “ L T C” 18

LG Optimus 4G HD Huawei
Ascend D quad HTC One X “Quad Core” 19

“NFC”
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Huawei Ascend D LTE NOKIA
Lumia 900 LTE LG Optimus 4G LTE Samsung Galaxy S2 LTE Samsung Galaxy Note 10.1 LTE ZTE N91 LTE “LTE” 21

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하이엔드-스마트폰-출시-경쟁 주요#제조사#쿼드코어,#LTE,##NFC지원#스마트폰#출시 LG,#HTC,#ZTE,#화웨이#등은#세계#최초로#쿼드코어(Quad#Core)를#탑재한#스마트폰#출시하며# 하이엔드#스마트폰#시대를#개막 LG,#삼성,#ZTE,#하웨이#등은#세계#최초로#LTE#폰을#선보였으며,#특히#LG는#조기#시장진출#통한
세계시장#선점#전략 -------※-LG는-전-세계-LTE-단말-시장-1위-달성-전략을-선언-(2012년-시장점유율-20%-목표) NFC의#본격#상용화#추진#시작 이빨빠진 인텔의-고전 쿼드코어? NVIDIA-부상 24

2
Android World
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안드로이드-시대-본격화-☞-전-세계-스마트폰-시장-50%-이상-점유-(2012년-70%-점유#예측) 2008년#첫#선을#보인#후#4년#만에#약800종에#3억대에#탑재되었으며,#45만개의#앱이#등록되었고# 다운로드#10억회를#넘어서는#등#괄목할#만한#성장을#보임#(연#250%#성장)# 안드로이드의#성장#속에,#지속적인#시장#점유율을#고수하는#애플#iOS#그리고#내년도부터#본격# 탑재가#예상되는#MS#윈도우즈폰과의#제2의#플래폼#전쟁#돌입#예상
모바일OS 삼국지? 30

개발자-수익-=-40억-달러
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3
HTML5 Mobile Web
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Facebook backs mobile Internet using
HTML5 standard 34

“Device platform alliance” OWD|Open Web
Device powered by HTML5 35

HTML5-지원을-통한-모바일-웹-시대-개막-☞#페이스북,#텔레포니카/모질라#모바일#플랫폼#전략 페이스북은#HTML5#지원을#통한#모바일#플랫폼#전략을#발표하고#새로운#비즈니스#영역으로# 진출을#시사#하였으며,#이를#위한#국제표준화#협력(W3C)도#강화할#것을#선언# ###※-페이스북은-모바일웹-기반-결재시스템-도입---기존-iOS와-안드로이드-앱-플랫폼-중심의-모바일-스토어-시장을-위협# -
텔레포니카와#모질라는#HTML5#기반의#오픈소스#모바일#플랫폼#'오픈#웹#디바이스(OWD)#발표# ##----※-오픈소스에-HTML-5-기반으로-개발되는-OWD를-활용해-저가-스마트폰-개발이-가능해질-것으로-기대 모바일웹의 플랫폼화 36

4 Great China ZTE, Huawei
- Step Up 37

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중국의-강력한-도전-☞#ZTE,#화웨이#등#중국#휴대폰#제조사의#급부상 화웨이는#자체#개발#쿼드코어를#탑재한#LTE폰을,#ZTE는#초슬림(7.8mm)쿼드코어 폰과#4G#게임이##가능한#LTE폰#등#다수의#스마트폰#출시 ##※-ZTE와-화웨에는-전-세계-5위,-6위-휴대폰-제조사이며-지난해-각각-7810만대,-5380만대-판매하였으며,-- -------모바일-클라우드-솔루션도-함께-출시-(양사는-현재-ITU-T-클라우드-표준화도-공격적으로-추진)
기존-제조사 위협-가속화 40

5 Fortunes of Nokia with
MS 41

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반전을-노리는-MS와-노키아-☞#MS#윈도우8#발표,#노키아#첫#윈도우폰7#및#카메라폰#출시 MS는#PC,#스마트폰,#태블릿에서#사용할#수#있는#새로운#운영체제인#윈도우8#프리뷰# 버전을출시함으로써,#스마트폰#시대에#애플과#구글에#도전장 ######※#애플의#단일OS#전략(PCˆ폰ˆ태블릿을#위한#단일OS)을#모방하는#전략으로,#아직까지# ###########소비자들의#평가는#높지#않음
노키아는#지난해#MS#플랫폼#탑재#선언#후#첫#번째#윈도우폰7#공개하였으며,# 심비안#기반의#고성능#카메라#폰#등을#출시 ######※#아직까지#노키아의#선택(MS#플랫폼)은#긍정적인#시각#보다는#부정적인#시각이#더#크며, ###########그#성공#여부는#올#하반기가#되어야#가시화#될#것으로#예측 통합OS 시대-개막 48

6
Connected World, IoT
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커넥티드,-모든-것을-연결하는-세상으로#☞#Mobile#goes#Connected#World,#IoT 모바일은#이제#스마트폰을#넘어#태블릿,#TV,#게임기,#로봇,#차량#등#다양한#기기가#연 동하면서서비스와#콘텐츠를#공유하며,#새로운#생태계와#시장을#형성할#것으로#예측 #####※#사물지능통신(M2M),#N스크린,#모바일#클라우드,#스마트워크#모두#커넥티드#세상으로 ##########흡수될#것으로#예상되며,#모바일은#“Internet#of#Things”라는#새로운#영역으로#확대될#것
Always connected via-IoT 55

7 Cheap Smartphone Is this
a new business opportunity ? 56

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The Battle Of The Mobile
Browsers 58

저렴한-스마트폰--☞#휴대폰은#20배#빨라질#것이고,#가격은#20달러#수준으로#낮아질#것 구글#CEO#에릭#슈미츠,#12년#내에#휴대폰#속도가#20배#빨라지고#가격은#20달러#수준이# 되어#전#세계#누구나#쉽게#이용할#수#있을#것 ###※#에릭#슈미츠는#“모든#사람들이#디지털#사회의#혜택을#누리려면#인터넷에#연결돼야#한다”며 #######“스마트폰#가격은#더#낮아져야#하고#정부의#인터넷#규제도#없어져야#한다”고#강조
접근성-및- 정보격차-해소의 도구 59

8 Global Mobile Awards 2012
What is the year of smartphone & manufacturer 60

Best Smartphone
61

Best Mobile Tablet
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Summary ★-하이엔드-스마트폰-경쟁-개막-(쿼드코어,-LTE) ★-LTE-및-NFC-서비스의-본격-상용화 ★-HTML5-기반-모바일-인터넷-시대-개막- ★-반전을-노리는-노키아와-MS의-행보-주목
★-모바일-클라우드,-이통사-생존을-위한-새로운-돌파구로-부상 ★-안드로이드-굳히기,-윈도8-등장---모바일-플랫폼-2차전-돌입 ★-중국의-모바일-반격-(ZTE,-Huawei) ★-모바일의-새로운-항해-시작---Internet-of-Things 65

See you in Barcelona again
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Thank You Seungyun Lee /
Ph.D. Director of Service Convergence Standards Research Team Standards Research Center, ETRI Manager of W3C Korea Office Office. +82-42-860-5508, Mobile. +82-10-8720-2954 Email. syl@etri.re.kr, syl@w3.org, bluse2@gmail.com twitter @seungyun facebook @seungyun67 67