Review ofMobile World Congress 2012
Seungyun Lee, Ph.D. syl@etri.re.kr 1

nothing much special in MWC
2012 2

Statistics in MWC 2012 67,000
participants 1,500 companies 12,500 app developers 3,500 CEO 3,300 Press 3

Economic Effect0.3 Billion € in
Barcelona 4

6 7 4 52 3
8 1 5

http://www.mapyourshow.com/shows/index.cfm?show_id=MWC12 6

Hall 8 7

Key Issues in MWC2012 8

“5C” 9

1“quad Core” 10

“Combined & Convergence” 2 11

3“Cloud for mobile” 12

“Connected World” 4 13

5“China Power” 14

Key Issues in MWC2012 15

1High-end Smartphone WAR 16

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Co r e” ua d“Q
E ” “NF “ L T C” 18

LG Optimus 4G HD Huawei
Ascend D quad HTC One X “Quad Core” 19

“NFC” 20

Huawei Ascend D LTE NOKIA
Lumia 900 LTE LG Optimus 4G LTE Samsung Galaxy S2 LTESamsung Galaxy Note 10.1 LTE ZTE N91 LTE “LTE” 21

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하이엔드-스마트폰-출시-경쟁 주요#제조사#쿼드코어,#LTE,##NFC지원#스마트폰#출시LG,#HTC,#ZTE,#화웨이#등은#세계#최초로#쿼드코어(Quad#Core)를#탑재한#스마트폰#출시하며#하이엔드#스마트폰#시대를#개막LG,#삼성,#ZTE,#하웨이#등은#세계#최초로#LTE#폰을#선보였으며,#특히#LG는#조기#시장진출#통한세계시장#선점#전략-------※-LG는-전-세계-LTE-단말-시장-1위-달성-전략을-선언-(2012년-시장점유율-20%-목표)NFC의#본격#상용화#추진#시작 이빨빠진 인텔의-고전 쿼드코어?
NVIDIA-부상 24

2 Android World 25

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안드로이드-시대-본격화-☞-전-세계-스마트폰-시장-50%-이상-점유-(2012년-70%-점유#예측)2008년#첫#선을#보인#후#4년#만에#약800종에#3억대에#탑재되었으며,#45만개의#앱이#등록되었고#다운로드#10억회를#넘어서는#등#괄목할#만한#성장을#보임#(연#250%#성장)#안드로이드의#성장#속에,#지속적인#시장#점유율을#고수하는#애플#iOS#그리고#내년도부터#본격#탑재가#예상되는#MS#윈도우즈폰과의#제2의#플래폼#전쟁#돌입#예상 모바일OS 삼국지? 30

개발자-수익-=-40억-달러 31

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3 HTML5 Mobile Web 33

Facebook backs mobile Internetusing HTML5
standard 34

“Device platform alliance” OWD|Open Web
Device powered by HTML5 35

HTML5-지원을-통한-모바일-웹-시대-개막-☞#페이스북,#텔레포니카/모질라#모바일#플랫폼#전략페이스북은#HTML5#지원을#통한#모바일#플랫폼#전략을#발표하고#새로운#비즈니스#영역으로#진출을#시사#하였으며,#이를#위한#국제표준화#협력(W3C)도#강화할#것을#선언####※-페이스북은-모바일웹-기반-결재시스템-도입---기존-iOS와-안드로이드-앱-플랫폼-중심의-모바일-스토어-시장을-위협# -텔레포니카와#모질라는#HTML5#기반의#오픈소스#모바일#플랫폼#오픈#웹#디바이스(OWD)#발표###----※-오픈소스에-HTML-5-기반으로-개발되는-OWD를-활용해-저가-스마트폰-개발이-가능해질-것으로-기대 모바일웹의 플랫폼화 36

4 Great China ZTE, Huawei
- Step Up 37

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중국의-강력한-도전-☞#ZTE,#화웨이#등#중국#휴대폰#제조사의#급부상화웨이는#자체#개발#쿼드코어를#탑재한#LTE폰을,#ZTE는#초슬림(7.8mm)쿼드코어폰과#4G#게임이##가능한#LTE폰#등#다수의#스마트폰#출시##※-ZTE와-화웨에는-전-세계-5위,-6위-휴대폰-제조사이며-지난해-각각-7810만대,-5380만대-판매하였으며,---------모바일-클라우드-솔루션도-함께-출시-(양사는-현재-ITU-T-클라우드-표준화도-공격적으로-추진) 기존-제조사 위협-가속화 40

5Fortunes of Nokia with MS
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반전을-노리는-MS와-노키아-☞#MS#윈도우8#발표,#노키아#첫#윈도우폰7#및#카메라폰#출시MS는#PC,#스마트폰,#태블릿에서#사용할#수#있는#새로운#운영체제인#윈도우8#프리뷰#버전을출시함으로써,#스마트폰#시대에#애플과#구글에#도전장######※#애플의#단일OS#전략(PCˆ폰ˆ태블릿을#위한#단일OS)을#모방하는#전략으로,#아직까지############소비자들의#평가는#높지#않음노키아는#지난해#MS#플랫폼#탑재#선언#후#첫#번째#윈도우폰7#공개하였으며,#심비안#기반의#고성능#카메라#폰#등을#출시######※#아직까지#노키아의#선택(MS#플랫폼)은#긍정적인#시각#보다는#부정적인#시각이#더#크며,###########그#성공#여부는#올#하반기가#되어야#가시화#될#것으로#예측 통합OS 시대-개막 48

6 Connected World, IoT 49

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커넥티드,-모든-것을-연결하는-세상으로#☞#Mobile#goes#Connected#World,#IoT모바일은#이제#스마트폰을#넘어#태블릿,#TV,#게임기,#로봇,#차량#등#다양한#기기가#연동하면서서비스와#콘텐츠를#공유하며,#새로운#생태계와#시장을#형성할#것으로#예측#####※#사물지능통신(M2M),#N스크린,#모바일#클라우드,#스마트워크#모두#커넥티드#세상으로##########흡수될#것으로#예상되며,#모바일은#“Internet#of#Things”라는#새로운#영역으로#확대될#것 Always connected via-IoT 55

7 Cheap Smartphone Is this
a new business opportunity ? 56

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The Battle Of The Mobile
Browsers 58

저렴한-스마트폰--☞#휴대폰은#20배#빨라질#것이고,#가격은#20달러#수준으로#낮아질#것구글#CEO#에릭#슈미츠,#12년#내에#휴대폰#속도가#20배#빨라지고#가격은#20달러#수준이#되어#전#세계#누구나#쉽게#이용할#수#있을#것###※#에릭#슈미츠는#“모든#사람들이#디지털#사회의#혜택을#누리려면#인터넷에#연결돼야#한다”며#######“스마트폰#가격은#더#낮아져야#하고#정부의#인터넷#규제도#없어져야#한다”고#강조 접근성-및- 정보격차-해소의 도구 59

8Global Mobile Awards 2012 What
is the year of smartphone & manufacturer 60

Best Smartphone 61

Best Mobile Tablet 63

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Summary★-하이엔드-스마트폰-경쟁-개막-(쿼드코어,-LTE)★-LTE-및-NFC-서비스의-본격-상용화★-HTML5-기반-모바일-인터넷-시대-개막-★-반전을-노리는-노키아와-MS의-행보-주목★-모바일-클라우드,-이통사-생존을-위한-새로운-돌파구로-부상★-안드로이드-굳히기,-윈도8-등장---모바일-플랫폼-2차전-돌입★-중국의-모바일-반격-(ZTE,-Huawei)★-모바일의-새로운-항해-시작---Internet-of-Things 65

See you in Barcelona again
66

Thank YouSeungyun Lee / Ph.D.Director
of Service Convergence Standards Research TeamStandards Research Center, ETRIManager of W3C Korea OfficeOffice. +82-42-860-5508, Mobile. +82-10-8720-2954Email. syl@etri.re.kr, syl@w3.org, bluse2@gmail.comtwitter @seungyun facebook @seungyun67 67