Spring 2011

1. Client Mission Statement: utility, wit and playful
Kate Spade sophistication are the hallmarks of Kate Spade New
York as our world expands, our graceful, exuberant
approach to the everyday is evident in every catego-
“I think that playing dress-up begins at age five and ry we enter, from handbags and clothing to jewelry,
never truly ends.” - Kate Spade shoes, stationery, glasses, baby and home.
~Co founder of Kate Spade New York
~worked in the accessories department of Mademoiselle in
Manhattan
~Created her own line of handbags
~Kate and husband Andy launched Kate Spade handbags
in January 1993
~They eventually extended to stationery, personal organiz-
ers, address books, shoes, beauty products, perfume, rain-
coats, pajamas, and eyewear
Awards Won: ~In 2004 they launched Kate Spade at Home, which fea-
America’s New Fashion Talent in Acces- tured bedding, bath items, china, and various items for the
home and wallpaper
sories- 1996
~Created Jack Spade with her husband, a men’s clothing
Best Accessory Designer of the Year-
line and Kate Spade Baby
1998
Giants of Design Award for Tastemaker- Location of Kate Spade Boutiques:
United States- 46
2004
Japan- 32
American Food and Entertaining Award
Hong Kong- 6
for Designer of the Year- 2004
Philippines- 4
Elle Decor International Design Award
Jakarta- 2
for Bedding- 2004 London- 1
Bethany Burns
Contract Design Studio One
DESIGNER Retail Space
Instructor: Nacer Benkaci
Spring 2011

2. quick and curious and playful
“She’s
and strong. She is a voracious reader and a fan-
tastic dancer. She saves old scrapbooks and loses
her umbrella. Her emails pile up but she never
forgets to call her grandmother. She has $7 dollars
in change at the bottom of her handbag.”
Bethany Burns
Contract Design Studio One
INTERIOR STORES Retail Space
Instructor: Nacer Benkaci
Spring 2011

3. Bethany Burns
Contract Design Studio One
KATE SPADE NEWBURY STREET Retail Space
Instructor: Nacer Benkaci
Spring 2011

4. DRESSES
TOPS
GLASSES
NECKLACES
SHOES
Bethany Burns
Contract Design Studio One
COLLECTION Retail Space
Instructor: Nacer Benkaci
Spring 2011

5. STRAW BAGS
SHOULDER BAGS
CLUTCHES
HATS
Bethany Burns
Contract Design Studio One
COLLECTION Retail Space
Instructor: Nacer Benkaci
Spring 2011

6. Ceiling of a Kate Spade Store
Kate Spade Store
Giving away free balloons
to get people excited about
the opening of a Kate
Spade store in London. Kate Spade took the National
Geographic challenge to defy
logic.
WHIMSICAL
INVITING ENTHUSIASTIC DAINTY
Bethany Burns
Contract Design Studio One
INSPIRATION Retail Space
Instructor: Nacer Benkaci
Spring 2011

7. Floating Stairs
Electromagnetic Cloud Couch Concept
Hanging industrial-type lights at
Fifth Avenue Shoe Repair the
Campaign in London
clothes are revealed as people
move along the structure
Floating Stairs
Camper in paris, France lights are lumi-
LED’s and balloons nous trousers
Bethany Burns
Contract Design Studio One
INSPIRATION Retail Space
Instructor: Nacer Benkaci
Spring 2011

8. Innoce
nce
Designer’s Mission Statement: To provide a Concept
synergy between the sophisticated, playful
clothing and the free flowing and structural ob-
jects in the space. This boutique allows woman
to be fun and still professional. Pattern Free-Flow
Structured Soft
Heaviness Weightless
Bethany Burns
Contract Design Studio One
COLLAGE & PARTI Retail Space
Instructor: Nacer Benkaci
Spring 2011

9. Merchandise Styles Total on Floor
Dresses 7 65
Tops 7 20
Glasses 7 30
Necklaces 7 27
Shoes 9 9
Handbags/Clutches 20 22 Hats Tops
Hats 5 7
1.
Handbags
Dresses
Necklaces
2.
3.
Glasses Shoes
4. 5.
Bethany Burns
Contract Design Studio One
FLOOR PLAN PROCESS Retail Space
Instructor: Nacer Benkaci
Spring 2011

10. Section 1
Section 2
Scale 1/8” = 1’-0”
Bethany Burns
Contract Design Studio One
FLOOR PLAN Retail Space
Instructor: Nacer Benkaci
Spring 2011

11. Scale 1/8” = 1’-0”
Bethany Burns
Contract Design Studio One
REFLECTED CEILING PLAN Retail Space
Instructor: Nacer Benkaci
Spring 2011

12. Bethany Burns
Contract Design Studio One
AXONOMETRIC 1 Retail Space
Instructor: Nacer Benkaci
Spring 2011

13. Scale 3/16”=1’-0”
Bethany Burns
Contract Design Studio One
AXON 2 & FRONT ELEVATION Retail Space
Instructor: Nacer Benkaci
Spring 2011

14. Section 1 Scale 3/16” = 1’-0”
Section 2 Scale 3/16” = 1’-0”
Bethany Burns
Contract Design Studio One
SECTIONS Retail Space
Instructor: Nacer Benkaci
Spring 2011

15. Cashwrap and built-in wall Flower graphic, glasses, and necklace display
Bethany Burns
Contract Design Studio One
PERSPECTIVES Retail Space
Instructor: Nacer Benkaci
Spring 2011

16. Shoe and handbag display with seating
Glasses display with seating
Necklace display and mannequins
Bethany Burns
Contract Design Studio One
PERSPECTIVES Retail Space
Instructor: Nacer Benkaci
Spring 2011

17. Couch for seating by fitting rooms Seating for glasses display
Side tables by fitting High tables for viewing
rooms necklaces and display
Ottoman seating throughout store
by cashwrap Shoes and hat display
Aluminum tulip base with white laminate top
Bethany Burns
Contract Design Studio One
FURNITURE Retail Space
Instructor: Nacer Benkaci
Spring 2011

18. Accent color behind necklaces Carpet in fitting rooms Couch in living room
Main color of walls
Glass behind display
Bench seating for shoes
Glass for display
Stools for glasses
Built-in wall Marble flooring throughout Graphic in center of wood built-in
Bethany Burns
Contract Design Studio One
MATERIALS Retail Space
Instructor: Nacer Benkaci
Spring 2011