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Tools 2.0 in Library Associations and National Libraries. Glòria Pérez-Salmerón

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Presentada en la MLAS Midyear Meeting que tuvo lugar en febrero de 2013 y donde participó la Biblioteca Nacional de España (BNE).

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Tools 2.0 in Library Associations and National Libraries. Glòria Pérez-Salmerón

  1. 1. BIBLIOTECA NACIONAL DE ESPAÑA TOOLS 2.0 INLIBRARY ASSOCIATIONS AND NATIONAL LIBRARIES Glòria Pérez-Salmerón Director of the Biblioteca Nacional de España
  2. 2. Summary  Contributions and goals  Service sustainability  Management  Risks  Platforms features – Facebook – Twitter – YouTube – Flickr – SlideShare – Blogs – Other platforms: Pinterest y LinkedIn  The Biblioteca Nacional de España 2.0  ConclusionsBIBLIOTECA NACIONAL DE ESPAÑA 2
  3. 3. Web 2.0 and library organizationsBIBLIOTECA NACIONAL DE ESPAÑA 3
  4. 4. Contributions and goals Previous steps:  Defining goals  Strategy  Contributions:  Resources available  Better dissemination  Policy and terms of use  More dynamic contents  Information encounters users  User participation  Extension of services  Broader target  They foster web traffic  More visibility  They strengthen internal jobs BIBLIOTECA NACIONAL DE ESPAÑA 4
  5. 5. Service sustainability  Resources  User expectations  Models for othersBIBLIOTECA NACIONAL DE ESPAÑA 5
  6. 6. Management Managers → deep knowledge of organization To have clear the organization mission To know well our users profile To be alert to user demands To closely monitor user participation To update content To involve users as part of the organization Statistics: key element, deep analysisBIBLIOTECA NACIONAL DE ESPAÑA 6
  7. 7. Terms of use  Internal:  Consistent policy  Especially necessary when: • More than one profile • Several administrators  What to do in case of inappropriate use External:  Recommendations for use  Type of comments not allowed  Measures to be taken in these casesBIBLIOTECA NACIONAL DE ESPAÑA 7
  8. 8. Internal risks: chaosBIBLIOTECA NACIONAL DE ESPAÑA 8
  9. 9. External risks: controversiesBIBLIOTECA NACIONAL DE ESPAÑA 9
  10. 10. Platforms featuresBIBLIOTECA NACIONAL DE ESPAÑA 10
  11. 11. FacebookBIBLIOTECA NACIONAL DE ESPAÑA 11
  12. 12. Facebook Very versatile social network Different user profiles Allows sharing videos, links, images, content…  Growth somewhat slowed down ↔ Steep increase of Twitter  Requires close control  Potential for viral dissemination of content  Generates traffic to other organization platformsBIBLIOTECA NACIONAL DE ESPAÑA 12
  13. 13. TwitterBIBLIOTECA NACIONAL DE ESPAÑA 13
  14. 14. Twitter Very dynamic social network Widely expanded along the past two years Users more professional than in Facebook Specialization of the accounts → segmentation User expect quick responses It requires close monitoring When having more than one account:  Communication and retwitting between them  Different target audiences → different contentBIBLIOTECA NACIONAL DE ESPAÑA 14
  15. 15. YouTubeBIBLIOTECA NACIONAL DE ESPAÑA 15
  16. 16. YouTube• Some organizations: more than one channel• Content:  Organizations activities  Events held  Documentary collections  Historical audiovisuals Audiovisual digital repository in some cases Playlists: very useful for navigationBIBLIOTECA NACIONAL DE ESPAÑA 16
  17. 17. FlickrBIBLIOTECA NACIONAL DE ESPAÑA 17
  18. 18. Flickr  Collections of images  Less used by associations  More used by libraries → dissemination of collections  Pictures of events and professional meetings  IFLA, main library association on Flickr:  +2.500 images  Library of Congress, main national library:  +17.000 imagesBIBLIOTECA NACIONAL DE ESPAÑA 18
  19. 19. SlideshareBIBLIOTECA NACIONAL DE ESPAÑA 19
  20. 20. Slideshare For sharing presentations Library associations surpass libraries Different channels (ALA, CILIP, OCLC) Less implemented by libraries: Many individual presentations Few organizational channelsBIBLIOTECA NACIONAL DE ESPAÑA 20
  21. 21. BlogsBIBLIOTECA NACIONAL DE ESPAÑA 21
  22. 22. Blogs  One of the most widely used tools  Library associations and libraries  More than one blog (specialized by subject)  Versatile platform:  Specialized articles  Wide range of topics  IFLA: 25 blogs  British Library: 20 blogsBIBLIOTECA NACIONAL DE ESPAÑA 22
  23. 23. Other platformsBIBLIOTECA NACIONAL DE ESPAÑA 23
  24. 24. Biblioteca Nacional de España 2.0 Facebook: + 129.000 followers Twitter: +15.000 followers YouTube: + 472.000 reproductions Flickr: +750 images Slideshare: +90 presentations BlogBIBLIOTECA NACIONAL DE ESPAÑA 24
  25. 25. Conclusions  Greater openness of organizations to society  Improving of external image  Increases the visibility of tasks  Helps make internal working processes more dynamic  Opens new investigation fields  Better understand our users’ needs  Daily challenge: encouraging to improve  Sharing knowledge  Heading for the great global libraryBIBLIOTECA NACIONAL DE ESPAÑA 25
  26. 26. Glòria Pérez-SalmerónDirector of the Biblioteca Nacional de España directora@bne.es Technical Advisory: Mar Pérez Morillo Chief of Web Service of the BNE Pº de Recoletos 20-22 28071 Madrid España T +34 915 807 800 www.bne.es BIBLIOTECA NACIONAL DE ESPAÑA

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