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1. www.boardofinnovation.com

5. cc flickr: lain tait
1

6. cc flickr: lain tait
Nexicon scares the hell out P2P users
by sending them threats.
Then earns money on settlement agreements

7. cc flickr: r00s
2

8. cc flickr: r00s
Ryanair made his USP from cheap user experiences
by even offering their users standing seats
and on-board paying toilets.

9. cc flickr: jagian
3

10. cc flickr: jagian
Paradise Valley’s police reduced the interval time of
red lights to increase the number penalty tickets.
($ 193 466 in one month)

11. cc flickr: catandgirl
4

12. cc flickr: catandgirl
Force people at gunpoint to hand over their cargo.
Ask ransom to free the ship and crew.

13. cc flickr: ceebeelee
5

14. cc flickr: ceebeelee
Convince people that a painful service
will make you more cool in the end.

15. cc flickr: darrienw
6

16. cc flickr: darrienw
Just make it mandatory that users have to pay you.

17. cc flickr: julianbleecker
7

18. cc flickr: julianbleecker
GADGETS
Many (efficiently) designed electronics are made to
last only for a short period in time.
Then they die and users need to buy the next gens.

19. cc flickr: judybaxter
8

20. cc flickr: judybaxter
See how ill your users can be in clinical tests.
Then sell the results to medical companies.

21. cc flickr: acidcookie
9

22. cc flickr: acidcookie
PLEASE.
Try to make your ‘clients’ feel as uncomfortable
as possible to convince them to donate some money.

23. cc flickr: wenzday01
10

24. cc flickr: wenzday01
Build a business on top of continuous failure
and disillusion and let that be an incentive for
your users to consume more of your product.