Allowing businesses to distinguish themselves from other businesses will make
them feel important. Often used in gaming!
#8 Vanity/Reputation Third Party
pays the bill
For the user.
2 Examples to turn theory into practice
Gore-Tex is THE membrane to make something 100% waterproof while
keeping air going through. Using the membrane provides manufacturers of
shoes, jackets, etc. a trademark that distinguishes them from manufacturers
using other solutions.
How much value do you create?
Where we would start our pricing strategy:
Pricing interviews are required in this case
- and in all other cases ;) -
Pro and Business versions of Windows do not differ that much in features,
while Pro is priced much higher than the basic version. But wait… Do you
want to be the one opening your ‘Windows Home Edition’ with a new client?
1. Windows 8 Pro