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Zubie is a connected-car app that provides location tracking,
driver scoring, alert and location sharing services by
connecting each car to the internet with a Zubie key.
Subscription fee of $149/year/key
A subscription is a service you sell in a certain timeframe. The service can vary:
receiving a newspaper every day, using a cloud service (software), being able to
call car assistance when needed, etc.
#20 Subscription Third Party
pays the bill
Free!
For the user.
Value
Proposition
Pricing tactic
How it usually works - General visualisation
2. Zubie
2 Examples to turn theory into practice
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MyStartUp.com Consumer5
Subscription
Service
Adobe Creative Suite has had a ‘single purchase for life’ for a
long time. Now they switched to a cloud service: you only pay
for what you need for the time you need it. According to Adobe
it’s cheaper. Disclaimer: for frequent users it’s not ;).
1. Adobe Creative Cloud
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Company

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