The fast pace of projection disruptions resulted in cinemas to
either work with outdated technology or spend more than
they earn. Barco proposed to deliver a projection service
instead of selling the projectors with a cost per hour projected.
Customers receive a physical product for a limited period to fulfil their needs.
Within the leasing period, a product can only serve the needs of one customer
#21 Leasing Third Party
pays the bill
For the user.
How it usually works - General visualisation
Leasing of cars is a service used by all companies worldwide.
Leaseplan is one the leading providers of this service.
2. Barco Leasing
2 Examples to turn theory into practice