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The fast pace of projection disruptions resulted in cinemas to
either work with outdated technology or spend more than
they earn. Barco proposed to deliver a projection service
instead of selling the projectors with a cost per hour projected.
Customers receive a physical product for a limited period to fulfil their needs.
Within the leasing period, a product can only serve the needs of one customer
(exclusive use).
#21 Leasing Third Party
pays the bill
Free!
For the user.
Value
Proposition
Pricing tactic
How it usually works - General visualisation
Leasing of cars is a service used by all companies worldwide.
Leaseplan is one the leading providers of this service.
1. LeasePlan
2. Barco Leasing
Program
2 Examples to turn theory into practice
IncIncHQHQ
MyStartUp.com Consumer5
Fee/Time
IncIncIncInc
Company
5
Flat Fee
Product (bought)
Service
IncIncIncInc
Company

Publicado en: Empresariales
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