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The Money Making
Techniques
Every Start-up
should know.
@boardofinno by @nickdemey
boardofinnovation.com
cc flickr zizzy
In this slide deck
17
Techniques
36+
Examples
Avoid your Kodak or Nokia moment…
hire our team
coffee@boardofinnovation.com
The #1 question
innovators ask us:
“What revenue model should I use?”
= the wrong question to ask.
“Why will people pay me?”
= the right question.
First understand why people
put their money on the table.
First understand why people
put their money on the table.
Only then explore how you can
capture that value with a
strong b...
. Like a Boss
. Be part of a Mob
. Mystery & Thrills
. “I own this Sh*t”
. Collection Completion
. Keeping secrets
. Harde...
People want to look professional.
cc flickr Thompson C
Let’s start with the
first technique
Like a Boss
Download all slide...
People want to look professional.
Example: Chocolat App
If you don’t pay $49 the
font of this Mac text editor
will change ...
People want to look professional.
Example: Windows Vista
You don’t want to be that manager/sales lady/... who
opens up “Ho...
People want to look professional.
Example: Slideshare.net
The only reason why we
pay Slideshare $190/year
is that our deck...
People want to look professional.
Example: Slideshare.net
The only reason why we
pay Slideshare $190/year
is that our deck...
People want to look professional.
Example: Flickr.com
Some people pay $25/y
just to have the PRO badge.
and so on...

you ...
People want to belong to a group, something bigger.
cc flickr Natural-Heart
Be part of a Mob
Download all slides as PDF
People want to belong to a group, something bigger.
Example:
Founderscard.com
A €495 membership to get
access to exclusive...
People want to belong to a group, something bigger.
Example: App.net
Would you pay to use
Twitter? Some do! App.net
offers...
People want to belong to a group, something bigger.
Example: Kickstarter.com
You’re not a user, member
but a backer on kic...
To experience and discover new things
cc flickr dominiqueb
Mystery & Thrills
Download all slides as PDF
To experience and discover new things
c - yanidel.com
Example: Zynga Farmville
What’s in the box? To
discover the contents...
To experience and discover new things
Example: Carrot Todo app
This paid iOS app ($0.99)
has an attitude. It might
get mad...
People hate to lose things.
“I own this Sh*t”
Download all slides as PDF
People hate to lose things.
Example: Pinboard.in
Yahoo decide to close
down the free service
Delicious.
Pinboard quickly l...
Example: Gmail.com
When Gmail is full, you
don’t won’t to sort out
thousands of mails to see
what can be deleted. You
just...
cc flickr alexnako
People love to complete a set when possible
Collection Completion
Download all slides as PDF
cc flickr Natural-Heart
People love to complete a set when possible
Example: Fontshop.com
You might have enough
with 3 fon...
cc flickr Natural-Heart
People love to complete a set when possible
Example: Humble Bundle
The pay-what-you-want
model is ...
cc flickr verbeeldingskr8
Able to control privacy
Keeping secrets
Download all slides as PDF
cc flickr verbeeldingskr8
Able to control privacy
Example: Livestream.com
Remove your videos from
the public stream or the...
cc flickr verbeeldingskr8
Able to control privacy
Example: Godaddy.com
Cheap domain names are
nice but if you want to
keep...
To speed things up
cc flickr scubabrett22
Harder, better, Faster!
Download all slides as PDF
To speed things up
cc flickr scubabrett22
Example: Rapidshare.com
This file sharing services
limits the download speed
of ...
To speed things up
cc flickr scubabrett22
Example: Evernote
The files stored by
Premium members are
processed faster than ...
Let people be first/ focus on exclusivity
cc flickr dcmetroblogger
the VIP-treatment
Download all slides as PDF
Let people be first/ focus on exclusivity
Example: Steam
Some gamers pay to play
unfinished games solely
for the right to ...
Let people be first/ focus on exclusivity
Example: Plex Media App
A subscription on the plex
pass (starting €3.99/m)
gives...
Give users the right to tweak/ control
Push the buttons
Download all slides as PDF
Give users the right to tweak/ control
Example: Yammer.com
In order to manage a large
user base or to change
specific sett...
Give users the right to tweak/ control
Example: Appmakr.com
This app iphone builder
offers Premium users the
ability to ad...
. Like a Boss
. Be part of a Mob
. Mystery & Thrills
. “I own this Sh*t”
. Collection Completion
. Keeping secrets
. Harde...
Let user personalize their experience
Just like me
Download all slides as PDF
Let user personalize their experience
Example: Wetransfer.com
This file transfer service
offers numerous options
to person...
Let user personalize their experience
Example: Windows 7
As a bad example,
Windows 7 Starter edition
(the cheapest version...
People will always pay for convenience
Serve me
Download all slides as PDF
People will always pay for convenience
Example: Shoeboxed.com
This app takes away the
hassle to keep track of
receipts & e...
People will always pay for convenience
Example: useSold.com
A newcomer in the field of
e-commerce. Just take a
photo of an...
Add enough time pressure
The clock is ticking
Download all slides as PDF
Add enough time pressure
Example: 

Business Model Hub
The faster you joined this
online writing community
the lower entry...
Add enough time pressure
Example: iBood.com
One of the easiest tricks of
the book. Deals or
offerings that are limited
in ...
People want to limit negative feelings.
Reduce guilt/ fairness
Download all slides as PDF
People want to limit negative feelings.
cc flickr kenstein
Example: Godaddy.com
When buying domain
names (or other impulsi...
People want to limit negative feelings.
cc flickr kenstein
Example: iTunes
Many people still buy
music because it “feels
r...
cc flickr gioxxswall
Some (men) like to brag or show off.
Mine is bigger
Download all slides as PDF
cc flickr gioxxswall
Some (men) like to brag or show off.
Example: I am Rich app
Remember this extreme
case? Several peopl...
cc flickr gioxxswall
Some (men) like to brag or show off.
Example: ARGirl
There should be an app
category: “show off at
pa...
People like to get insights
cc flickr seenoevil
Show me the numbers
Download all slides as PDF
People like to get insights
Example: Polar app
While this health tracking
app is free you have to pay
to have a better
und...
People like to get insights
Example: Runkeeper Elite
You can track your
workouts with Runkeeper
but to get detailed insigh...
Let people communicate/ connect
cc flickr nnova
Call me maybe?
Download all slides as PDF
Let people communicate/ connect
Example: SinglesAroundMe
This app scans your
neighborhood for matches.
But the number of m...
Let people communicate/ connect
Example: Facebook.com
Facebook is experimenting
with paid conversations (if
you want to me...
People want to get notified
c - yanidel.com
Fear of missing out
Download all slides as PDF
People want to get notified
c - yanidel.com
Example: unfollowed.me
Would you pay $4.99 to
get notified when people
unfollo...
People want to get notified
c - yanidel.com
Example: Netvibes.com
This social media
monitoring services has
premium alert ...
People want to get notified
c - yanidel.com
Example: TomTom GPS
An expensive in-app
purchase of €29.90 to
have access to 1...
17
Techniques
Smart digital revenue
models combine a
selection of these
Download all slides as PDF
Collection
Completion
People have
control.
Doing
Good
Thrill to
win.
Public list,
to brag.
Example!
Time
Pressure
Go!It’s up to you!
www.boardofinnovation.com
@boardofinno @nickdemey
www.boardofinnovation.com/training
We give training to corporates on
Bus...
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www.boardofinnovation.com @boardofinno @nickdemey www.boardofinnovation.com/training We The Money Making Techniques every startup should know (by @boardofinno)

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www.boardofinnovation.com
@boardofinno @nickdemey
www.boardofinnovation.com/training
We give training to corporates on
Business Model Innovation
& Intrapreneurship

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