The document discusses the role of the CEO as the chief revenue and fundraising officer of an organization. It states that CEOs need to get closer to donors and investors to directly communicate with them about fundraising. It is no longer acceptable for CEOs to delegate fundraising exclusively to other teams. Donors and investors want accountability and impact from the CEO. Special events are an opportunity for CEOs to thank donors in person and speak publicly to demonstrate leadership. Today's CEO must take an active role in fundraising and revenue generation.