SCPRSA 2011 Annual Conference Prensentation

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This document summarizes a presentation given at the SCPRSA Annual Conference in Columbia, SC on November 4, 2011. The presentation discusses how to build an effective story through blogging, social media engagement, and digital/SEO strategies. It highlights popular social networks and blogs, the power of YouTube, and emphasizes telling passionate stories from one's own perspective to connect with others and empower brand ambassadors.

Technology Business

Building a story...
SCPRSA Annual Conference | Columbia, SC

November 4, 2011 @BobbyRettew

Friday, November 4, 2011

“She always
bought three of
everything...”

Friday, November 4, 2011

#BlogChat
Created and Hosted by @MackCollier in March 2009

✤ One of the longest-running Twitter
chats is #Blogchat, which started in
March 2009.

✤ Each week the group discusses a
different topic related to blogging.

✤ Sunday night chat will generate
anywhere from 10 to 20 million
impressions, reaching close to 2
million people each week.

Friday, November 4, 2011

Seattle Mama Doc
Dr. Wendy Sue Swanson
Seattle Children’s Hospital

Friday, November 4, 2011

today’s thoughts

✤ it takes time
✤ it takes consistency
✤ it takes passionate writing/storytelling

Friday, November 4, 2011

Digital Effect

Friday, November 4, 2011

Building the “Mothership”
Bridging the story with the Digital/SEO Effect

Friday, November 4, 2011

In the United States...

Social networks and blogs reach nearly
80% of active US Internet users and
represents the majority of Americans'
time online.

Friday, November 4, 2011

Power of YouTube
✤ YouTube is the 2nd largest search
engine in the world!

✤ Nearly 17 million people have
connected their YouTube account to at
least one social service (Facebook,
Twitter, Orkut, Buzz, etc)

✤ 100 million people take a social action
on YouTube (likes, shares, comments,
etc) every week

Friday, November 4, 2011

Telling Stories...

Friday, November 4, 2011

5 MD Moms Blogging Passionately
Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical Center

Friday, November 4, 2011

Serrus Capital Partners

Friday, November 4, 2011

Legacy Day
Clemson University

Friday, November 4, 2011

Andy Arnold
✤ W. Andrew Law Firm

Friday, November 4, 2011

it is more than numbers

✤ it is more than a “Like”
✤ it is more than a new “Follower”
✤ it is more than a new email subscriber
✤ IT IS ABOUT PEOPLE...and their stories

Friday, November 4, 2011

Alison
MeGhee
Listened, Cared, & Engaged

Friday, November 4, 2011

References

✤ Nielsen Social Media Report: 3rd Quarter 2011

✤ http://blog.nielsen.com/nielsenwire/social/

✤ “Social Media Around The World” Presentation by Steven Van Bellegham

✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

✤ “The Growth of Social Media: An Infograph” by Search Engine Journal

✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

Friday, November 4, 2011

on April 8, 2011, Nameshapers Hanaâ Benjeddi, Salmaan Sana & Oliver de Leeuw trained some 30 Franklin Covey trainers in the basic usage of social media. with interactive exercises on Twitter, LinkedIn and Facebook we tried to get all participants on the same level of understanding social media. once more, we would like to thank all of them for their willingness to learn new skills, openness to our suggestions and critical questions!

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SCPRSA 2011 Annual Conference Prensentation

1. Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettew Friday, November 4, 2011

2. Friday, November 4, 2011

3. “She always bought three of everything...” Friday, November 4, 2011

4. #BlogChat Created and Hosted by @MackCollier in March 2009 ✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009. ✤ Each week the group discusses a different topic related to blogging. ✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week. Friday, November 4, 2011

5. Seattle Mama Doc Dr. Wendy Sue Swanson Seattle Children’s Hospital Friday, November 4, 2011

6. today’s thoughts ✤ it takes time ✤ it takes consistency ✤ it takes passionate writing/storytelling Friday, November 4, 2011

7. Digital Effect Friday, November 4, 2011

8. Building the “Mothership” Bridging the story with the Digital/SEO Effect Friday, November 4, 2011

9. In the United States... Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans' time online. Friday, November 4, 2011

10. Power of YouTube ✤ YouTube is the 2nd largest search engine in the world! ✤ Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) ✤ 100 million people take a social action on YouTube (likes, shares, comments, etc) every week Friday, November 4, 2011

11. Telling Stories... Friday, November 4, 2011

12. telling your story ✤ from your perspective - 1st person ✤ write passionately ✤ connect with like-minded people ✤ empower your brand ambassadors to share Friday, November 4, 2011

13. 5 MD Moms Blogging Passionately Physician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical Center Friday, November 4, 2011

14. Friday, November 4, 2011

15. Serrus Capital Partners Friday, November 4, 2011

16. Legacy Day Clemson University Friday, November 4, 2011

17. Andy Arnold ✤ W. Andrew Law Firm Friday, November 4, 2011

18. Friday, November 4, 2011

19. it is more than numbers ✤ it is more than a “Like” ✤ it is more than a new “Follower” ✤ it is more than a new email subscriber ✤ IT IS ABOUT PEOPLE...and their stories Friday, November 4, 2011

20. Alison MeGhee Listened, Cared, & Engaged Friday, November 4, 2011

21. References ✤ Nielsen Social Media Report: 3rd Quarter 2011 ✤ http://blog.nielsen.com/nielsenwire/social/ ✤ “Social Media Around The World” Presentation by Steven Van Bellegham ✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 ✤ “The Growth of Social Media: An Infograph” by Search Engine Journal ✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ Friday, November 4, 2011

22. Building a story... SCPRSA Annual Conference | Columbia, SC November 4, 2011 @BobbyRettew Friday, November 4, 2011

SCPRSA 2011 Annual Conference Prensentation

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