Presentation to senior Australian Public Service executives at the Australian National Security College in May 2014.

1. Bob Crawshaw
May 2014

2. traditional media landscape
business model is broken
newsrooms shrink
growth of online papers
channels morph & merge

3. is the media biased?
?

5. growth in online papers

6. single issue reporting

7. enter social media

8. 83% have internet access
77% have broadband access
social media

9. media habits are changing

10. how governments respond
Ack: CraigThomler: Oct 2013

12. trends impacting national security
customisation
data
privacy
imagery
content & coordination

13. customising the consumer

14. data drives conversations

15. privacy - who controls the data?

16. rising power of imagery

17. managing content

19. implications for citizens
i-democracy
I am the audience of one
death of the expert
privacy? what privacy?

20. implications for public servants

21. keeping up with the leader

22. changing public mindset
use your data and imagery
multi-channel conversations now mandatory
have a continuous dialogue
cutting comms teams is high risk
implications for agencies

23. Commitment
Content
Resources
CCR
effective national security comms

24. your choice
their choice

25. contact
@bobcraw
bobcraw@webone.com.au
0401 063 387