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Building Social Media Community
             In 2012 & Beyond


Facebook.com/Instantetraining              Hashtag: #IETraining




                    Hashtag: #IETraining        www.instantetraining.com
About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher



Instant E-Training delivers critical skills in Social Media, Search and other online
marketing topics to succeed in today’s rapidly evolving marketplace. We bring together
industry leading experts as our trainers for a variety of on-demand training videos, live
training certification programs and free webinar training programs.


Training provided by some of Search & Social industry leaders including….




 Krista Neher   Eric Enge   Christine Churchill   Brian Carter   Hollis Thomases   Dan Zarrella   Dave Kerpen




                                   Hashtag: #IETraining                       www.instantetraining.com
Online Training Video Library



                                  Videos on Social Media, SEO,
                                  Facebook, LinkedIn, Content
                                  Marketing and more.
   Strategy Videos



                        http://www.instantetraining.com/
                        pricing-plans


   How-to Videos


                     Hashtag: #IETraining     www.instantetraining.com
Live Online Training Workshops




On-Demand Recordings Available


                       Hashtag: #IETraining   www.instantetraining.com
Free Book Giveaway – Stick Around!

          Simply go to our Facebook wall:

          www.Facebook.com/instantetraining

          Tell Us what you liked about today’s
          webinar.

          We’ll announce winner at the end!


               Hashtag: #IETraining   www.instantetraining.com
Building Your             Krista Neher
Business with      CEO – Boot Camp Digital
                krista@bootcampdigital.com
Social Media                  @kristaneher




                               2
About Me




           3
Just how big
is this social
media thing?



                 8
Consider:

 Only 14% of people trust ads, but over
  80% trust people (even people they don’t
  know)
 Facebook has over 800 million users
 70% of consumers do a Google search
  before making a decision
 44% of small business decision makers
  use social media

                                      9
6
65
Social Drives Decisions




                          7
13
14
Fish Where the Fish Are




                 15
Small
  Tactical
Executions
 can have
    BIG
  Results




             16
What is social media?




                        4
A Little Overwhelming
                 25
26
Field Guide To Social Media




                              27
14
Show. Don’t Tell.




                    12
Today consumers want it when, where and
           how they want it.
                                17
Take the time to build
     a strategy.




                         24
Create a
BluePrint
 for your
  social
  media




            25
It is hard work.
There is no
easy solution.




                   26
Start Small


            Not Big

o a few things well
ot a lot of things poorly




                                          27
Professional Social
     Media Speaker
  Bestselling Author
CEO & Entrepreneur
             Krista Neher
            @kristaneher
   Krista@bootcampdigital
           513-702-7929




                112
Learn ins and outs of Social Media…..




           #IETraining   Facebook.com/instantetraining
16+ Leading Social Media Authors…




    Erik Qualman       Lee Odden          Krista Neher         Brian Carter         Hollis Thomases       Chris Barger
        Author        Social Media       Author “Social      Author “Facebook       Author ”Twitter   Author “Social Media
   “Socialnomics”      Influencer      Media Field Guide”     Like Economy”           Marketing”          Strategist”




 Mark W. Schaefer      Eric Enge          Lisa Buyer          Marshall Sponder       Megan Berry          Neal Schaffer
      Author        Author “The Art     Social Media &      Author “Social Media        Klout              Author of
    “Return on          of SEO”               PR                 Analytics”                                “LinkedIn
    Influence”                                                                                            Networking”




                                      #IETraining                                  Facebook.com/instantetraining
Training YOU Starting March 9th…




23 Live Online Sessions covering…

   Social Media Strategy                   Google+ Optimization strategies

   Building Social Media Team              PR and Social Media

   Facebook Marketing                      Social Media for Non-Profits

   Twitter Marketing for Business          Small Business Social Media

   Content Strategies for Social Web       Social Media ROI

   LinkedIn Strategies                     Listening for Social Intelligence

   Social Video & YouTube Marketing        Measuring Social Influence


                             #IETraining            Facebook.com/instantetraining
Interactive WebConference Environment




Ask questions after sessions –          Network with fellow attendees in
 Private Q&A for all attendee               Our private community


                          #IETraining        Facebook.com/instantetraining
Our attendees love us….


   "Instant-E-Training and Bob Tripathi provided
   the best seminar/workshop/webinar series I
   have attended online. The topic was "Social
   Media for Business" and the content and
   speakers presented an incredible wealth of
   information. They knew their stuff and were            Julie Snow
   willing to share it. I would highly recommend          Minnesota, USA
   this for other professionals looking for               Badiyan,Inc.
   current, relevant social media information."




                         #IETraining               Facebook.com/instantetraining
#IETraining   Facebook.com/instantetraining
Hands-on Social Media Certification (Limited Seats)




Hands-on Social            Weekly Assignments &        Weekly Progress
Media Project              Quizzes                     Mentoring Calls




      Final Project Dissertation          Social Media Certification



                           #IETraining             Facebook.com/instantetraining
Free Training Videos – Worth           $400                 Free
                                                           Bonus
                                                             #1




                               10+ Training videos on Facebook,
                              Twitter, SEO, and more.

                               Fast Tracks your learning with
                              additional resources.




                #IETraining               Facebook.com/instantetraining
Free Workshop Videos worth $140                    Free
                                                  Bonus
                                                  #2&3




                           Two Hour long Videos by Dan
                           Zarrella of HubSpot and Ramon
                           DeLeon of Domino’s Pizza created
                           for Instant E-Training.




             #IETraining           Facebook.com/instantetraining
Free Social Media Audit eBook
                                                        Free
Worth $79                                              Bonus
                                                         #4




                             A step-by-step social media
                             auditing checklist that will serve
                             as your must-have social media
                             guide.




               #IETraining             Facebook.com/instantetraining
3 Bonuses for Webinar
   Attendees Only




    #IETraining   Facebook.com/instantetraining
Free 1 Month Membership –                               Free
Worth $79                                              Bonus
                                                         #5



                             75+ Training videos on Facebook,
                             Twitter, SEO, and more.

                             Free 1 Month membership worth
                             $79!




                   http://www.instantetraining.com/pricing-plans


              #IETraining              Facebook.com/instantetraining
FREE Phone Consultation                               Free
– Worth $250                                         Bonus
                                                       #6


                   Free 30 Minutes of Phone
                   consult – Ask any Social
                   Media questions.

                   It’s Your Time!




               #IETraining           Facebook.com/instantetraining
Free Book – Social Media Field Guide                    Free
                                                       Bonus
Worth $20                                                #7



                             Krista Neher’s popular book that has
                             powered many social media minds.



                             Free book to all webinar attendees!




               #IETraining             Facebook.com/instantetraining
Attendee Testimonial


 “Instant E-Training is by far the most
 effective way to learn for anyone getting
 into social media for business. They cover
 every topic you need to know, and expose
 you to some of the best in the field. The        Ryan Maas
 resources they provide are invaluable             Indiana,
 and     I   give    them     my    highest          USA
 recommendation.”




                        #IETraining           Facebook.com/instantetraining
100% Attendee Satisfaction



                                          Social Media for
                                          Business 2011
                                          Survey




                                           Facebook
                                           Intensive Program
                                           Survey




               #IETraining   Facebook.com/instantetraining
Here’s What You Get
 1.   23 Live Online Sessions – Value $1000
 2.   Q&A access, private community, and 6 months access – Value $497
 3.   10+ Free Training Videos - Value $400
 4.   Two Hour long training videos – Value $140
 5.   Free Social Media Audit ebook – Value $79
 6.   Free 1 Month Membership to library – Value $79
 7.   Free Phone Consultation (30 mins) – Value $250
 8.   Free Book (Social Media Field Guide) – Value $20




 $2,465                    $597                       $398
      Original               Full Rate           Webinar Attendee Rate



                        #IETraining           Facebook.com/instantetraining
Reserve Your Seat today!


              $597                         $398
  $398 / 2 payment plans :

  Payment 1 - $199 - today
                                            $199 today to get started.
  Payment 2 - $199 – After 30 Days




www.instantetraining.com/SMBT12
                             #IETraining          Facebook.com/instantetraining

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Social community-webinar

  • 1. Building Social Media Community In 2012 & Beyond Facebook.com/Instantetraining Hashtag: #IETraining Hashtag: #IETraining www.instantetraining.com
  • 2. About Instant E-Training "Give a man a fish to eat and you feed him for a day. Teach a man how to fish and you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher Instant E-Training delivers critical skills in Social Media, Search and other online marketing topics to succeed in today’s rapidly evolving marketplace. We bring together industry leading experts as our trainers for a variety of on-demand training videos, live training certification programs and free webinar training programs. Training provided by some of Search & Social industry leaders including…. Krista Neher Eric Enge Christine Churchill Brian Carter Hollis Thomases Dan Zarrella Dave Kerpen Hashtag: #IETraining www.instantetraining.com
  • 3. Online Training Video Library Videos on Social Media, SEO, Facebook, LinkedIn, Content Marketing and more. Strategy Videos http://www.instantetraining.com/ pricing-plans How-to Videos Hashtag: #IETraining www.instantetraining.com
  • 4. Live Online Training Workshops On-Demand Recordings Available Hashtag: #IETraining www.instantetraining.com
  • 5. Free Book Giveaway – Stick Around! Simply go to our Facebook wall: www.Facebook.com/instantetraining Tell Us what you liked about today’s webinar. We’ll announce winner at the end! Hashtag: #IETraining www.instantetraining.com
  • 6. Building Your Krista Neher Business with CEO – Boot Camp Digital krista@bootcampdigital.com Social Media @kristaneher 2
  • 8. Just how big is this social media thing? 8
  • 9. Consider:  Only 14% of people trust ads, but over 80% trust people (even people they don’t know)  Facebook has over 800 million users  70% of consumers do a Google search before making a decision  44% of small business decision makers use social media 9
  • 10. 6
  • 11. 65
  • 13. 13
  • 14. 14
  • 15. Fish Where the Fish Are 15
  • 16. Small Tactical Executions can have BIG Results 16
  • 17. What is social media? 4
  • 19. 26
  • 20. Field Guide To Social Media 27
  • 21. 14
  • 23. Today consumers want it when, where and how they want it. 17
  • 24. Take the time to build a strategy. 24
  • 25. Create a BluePrint for your social media 25
  • 26. It is hard work. There is no easy solution. 26
  • 27. Start Small Not Big o a few things well ot a lot of things poorly 27
  • 28. Professional Social Media Speaker Bestselling Author CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112
  • 29. Learn ins and outs of Social Media….. #IETraining Facebook.com/instantetraining
  • 30. 16+ Leading Social Media Authors… Erik Qualman Lee Odden Krista Neher Brian Carter Hollis Thomases Chris Barger Author Social Media Author “Social Author “Facebook Author ”Twitter Author “Social Media “Socialnomics” Influencer Media Field Guide” Like Economy” Marketing” Strategist” Mark W. Schaefer Eric Enge Lisa Buyer Marshall Sponder Megan Berry Neal Schaffer Author Author “The Art Social Media & Author “Social Media Klout Author of “Return on of SEO” PR Analytics” “LinkedIn Influence” Networking” #IETraining Facebook.com/instantetraining
  • 31. Training YOU Starting March 9th… 23 Live Online Sessions covering… Social Media Strategy Google+ Optimization strategies Building Social Media Team PR and Social Media Facebook Marketing Social Media for Non-Profits Twitter Marketing for Business Small Business Social Media Content Strategies for Social Web Social Media ROI LinkedIn Strategies Listening for Social Intelligence Social Video & YouTube Marketing Measuring Social Influence #IETraining Facebook.com/instantetraining
  • 32. Interactive WebConference Environment Ask questions after sessions – Network with fellow attendees in Private Q&A for all attendee Our private community #IETraining Facebook.com/instantetraining
  • 33. Our attendees love us…. "Instant-E-Training and Bob Tripathi provided the best seminar/workshop/webinar series I have attended online. The topic was "Social Media for Business" and the content and speakers presented an incredible wealth of information. They knew their stuff and were Julie Snow willing to share it. I would highly recommend Minnesota, USA this for other professionals looking for Badiyan,Inc. current, relevant social media information." #IETraining Facebook.com/instantetraining
  • 34. #IETraining Facebook.com/instantetraining
  • 35. Hands-on Social Media Certification (Limited Seats) Hands-on Social Weekly Assignments & Weekly Progress Media Project Quizzes Mentoring Calls Final Project Dissertation Social Media Certification #IETraining Facebook.com/instantetraining
  • 36. Free Training Videos – Worth $400 Free Bonus #1 10+ Training videos on Facebook, Twitter, SEO, and more. Fast Tracks your learning with additional resources. #IETraining Facebook.com/instantetraining
  • 37. Free Workshop Videos worth $140 Free Bonus #2&3 Two Hour long Videos by Dan Zarrella of HubSpot and Ramon DeLeon of Domino’s Pizza created for Instant E-Training. #IETraining Facebook.com/instantetraining
  • 38. Free Social Media Audit eBook Free Worth $79 Bonus #4 A step-by-step social media auditing checklist that will serve as your must-have social media guide. #IETraining Facebook.com/instantetraining
  • 39. 3 Bonuses for Webinar Attendees Only #IETraining Facebook.com/instantetraining
  • 40. Free 1 Month Membership – Free Worth $79 Bonus #5 75+ Training videos on Facebook, Twitter, SEO, and more. Free 1 Month membership worth $79! http://www.instantetraining.com/pricing-plans #IETraining Facebook.com/instantetraining
  • 41. FREE Phone Consultation Free – Worth $250 Bonus #6 Free 30 Minutes of Phone consult – Ask any Social Media questions. It’s Your Time! #IETraining Facebook.com/instantetraining
  • 42. Free Book – Social Media Field Guide Free Bonus Worth $20 #7 Krista Neher’s popular book that has powered many social media minds. Free book to all webinar attendees! #IETraining Facebook.com/instantetraining
  • 43. Attendee Testimonial “Instant E-Training is by far the most effective way to learn for anyone getting into social media for business. They cover every topic you need to know, and expose you to some of the best in the field. The Ryan Maas resources they provide are invaluable Indiana, and I give them my highest USA recommendation.” #IETraining Facebook.com/instantetraining
  • 44. 100% Attendee Satisfaction Social Media for Business 2011 Survey Facebook Intensive Program Survey #IETraining Facebook.com/instantetraining
  • 45. Here’s What You Get 1. 23 Live Online Sessions – Value $1000 2. Q&A access, private community, and 6 months access – Value $497 3. 10+ Free Training Videos - Value $400 4. Two Hour long training videos – Value $140 5. Free Social Media Audit ebook – Value $79 6. Free 1 Month Membership to library – Value $79 7. Free Phone Consultation (30 mins) – Value $250 8. Free Book (Social Media Field Guide) – Value $20 $2,465 $597 $398 Original Full Rate Webinar Attendee Rate #IETraining Facebook.com/instantetraining
  • 46. Reserve Your Seat today! $597 $398 $398 / 2 payment plans : Payment 1 - $199 - today $199 today to get started. Payment 2 - $199 – After 30 Days www.instantetraining.com/SMBT12 #IETraining Facebook.com/instantetraining