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PanelFacts 2011
Solar Panel Pricing Report
US Retail Market (January - June)




   This report is distributed under the Creative Commons License CC BY
   You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
   All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
PanelFacts 2011
Executive Summary
While there are several studies available today that investigate the solar panel market from a B2B
view, we believe that there is need for quick analysis on a per panel, per manufacturer and per
retailer basis from a B2C perspective.

PanelFacts 2011 presents market insight about the
B2C solar panel market in the United States.

Our price comparison website PanelPrice.com uses mechanisms to track popular products, retail
pricing development, merchant inventories, and more. We use this data not only to improve the
service, but also to create data drilldowns for reports like this one. Data between January and June
2011 was analyzed. All presented prices are based on single panel, a-grade quality offerings
(currency US$).

The report intends to provide answers to three major areas of interest.
Which are the 10 most significant solar panels, what was their pricing in the period under review?
Who were the 10 most significant solar panel manufacturers in the period under review?



    This report is distributed under the Creative Commons License CC BY
    You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
    All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
PanelFacts 2011
Executive Summary (continued)
The following slides present the results of our analysis. A table and two pie charts were created
accompanied by various key findings. We found that consumers at PanelPrice.com currently focus
on products with a peak performance of 200 watts or more. The price difference for a given panel
can vary significantly (up to 33%). This illustrates the need for better price transparency in the
market. The best prices per watt peak were delivered by Solarworld, Suntech Power, and Trina Solar.

50% of all panels preferred by consumers were provided by Kyocera Solar, Sharp, and BP Solar.
Although manufacturers like Suntech Power offer popular panels, they were outperformed by the
larger product ranges of their competition. Alltogether, Kyocera Solar was the manufacturer with
the largest and most popular product range at PanelPrice.com.

The majority of consumers preferred online merchants on our site that performed well on these
aspects: Pricing, volume discounts, size of product range, ability to deliver fast, and value added
services such as installation or training.

Tables, charts and key findings from this study may be used within
third party publications as long as an attribution is made the authors.



    This report is distributed under the Creative Commons License CC BY
    You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
    All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
PanelPrice.com
                                                       TOP 10 SOLAR PANELS
POPULARITY MODEL                                        MANUFACTURER                          WATT             PRICE Max            PRICE Min              SAVINGS               BEST PRICE Per Watt
          1               KD135SXUPU                    Kyocera Solar                            135                411                  337                   18 %                     2,50
          2               STP21018UB1                   Suntech Power                            210                641                  590                    8 %                     2,81
          3               KD235GXLPB                    Kyocera Solar                            235                639                  531                   17 %                     2,72
          4               HIP200BA19                    Sanyo Electric                           200                858                  576                   33 %                     2,88
          5               MM300T                        Ritek Corporation                        300                599                  550                    8 %                     1,83
          6               SW250MONO                     Solarworld                               250                336                  300                   11 %                     1,20
          7               STP26024VD                    Suntech Power                            260                569                  452                   21 %                     1,74
          8               NE80EJEA                      Sharp                                     80                681                  600                   12 %                     3,74
          9               ESA215FA3                     Evergreen Solar                          215                649                  440                   32 %                     2,05
        10                TSM230PA05                    Trina Solar                              230                442                  422                    5 %                     1,83
Popularity measurement based on visitor preference at PanelPrice.com. Prices are based on single panel offerings. All offered panels are of A-Grade quality. Prices provided in US$.




  
KEY FINDINGS
                              Consumers currently focus on panels with a peak performance of 200 watts or more.
                              Retail prices per panel vary significantly. Price comparison helps to save money.
                              The lowest prices per watt peak were delivered by Solarworld, Suntech Power, and Trina Solar.                                                                        Download Chart:
                                                                                                                                                                                                  Top 10 Solar Panels




                       This report is distributed under the Creative Commons License CC BY
                       You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
                       All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
PanelPrice.com
          TOP 10 SOLAR PANEL MANUFACTURERS




 
KEY FINDINGS
                    50% of all panels - significantly preferred by consumers - were provided by Kyocera Solar, Sharp, and BP Solar.
                    Manufacturers like Suntech Power (previous slide) were outperformed by larger product ranges of their competition.
                    Kyocera Solar was the manufacturer with the largest and most popular product range at PanelPrice.com.                                                 Download Chart:
                                                                                                                                                                           Top 10 Solar
                                                                                                                                                                           Manufacturers




               This report is distributed under the Creative Commons License CC BY
               You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
               All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
PanelFacts 2011
Findings in this report are presented by PanelPrice.com
PanelPrice.com is the first and leading website for solar
panel price comparison on the internet.

http://www.panelprice.com
                                                                                                  Merchants
                                                                                                  Get Free
                                                                                                   Listing.




                                                                                                                     Download
                                                                                                                     Screenshot
                                                                                                                   PanelPrice.com




   This report is distributed under the Creative Commons License CC BY
   You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com
   All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,

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PanelFacts2011 - Solar Panel Prices Report

  • 1. PanelFacts 2011 Solar Panel Pricing Report US Retail Market (January - June) This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
  • 2. PanelFacts 2011 Executive Summary While there are several studies available today that investigate the solar panel market from a B2B view, we believe that there is need for quick analysis on a per panel, per manufacturer and per retailer basis from a B2C perspective. PanelFacts 2011 presents market insight about the B2C solar panel market in the United States. Our price comparison website PanelPrice.com uses mechanisms to track popular products, retail pricing development, merchant inventories, and more. We use this data not only to improve the service, but also to create data drilldowns for reports like this one. Data between January and June 2011 was analyzed. All presented prices are based on single panel, a-grade quality offerings (currency US$). The report intends to provide answers to three major areas of interest. Which are the 10 most significant solar panels, what was their pricing in the period under review? Who were the 10 most significant solar panel manufacturers in the period under review? This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
  • 3. PanelFacts 2011 Executive Summary (continued) The following slides present the results of our analysis. A table and two pie charts were created accompanied by various key findings. We found that consumers at PanelPrice.com currently focus on products with a peak performance of 200 watts or more. The price difference for a given panel can vary significantly (up to 33%). This illustrates the need for better price transparency in the market. The best prices per watt peak were delivered by Solarworld, Suntech Power, and Trina Solar. 50% of all panels preferred by consumers were provided by Kyocera Solar, Sharp, and BP Solar. Although manufacturers like Suntech Power offer popular panels, they were outperformed by the larger product ranges of their competition. Alltogether, Kyocera Solar was the manufacturer with the largest and most popular product range at PanelPrice.com. The majority of consumers preferred online merchants on our site that performed well on these aspects: Pricing, volume discounts, size of product range, ability to deliver fast, and value added services such as installation or training. Tables, charts and key findings from this study may be used within third party publications as long as an attribution is made the authors. This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
  • 4. PanelPrice.com TOP 10 SOLAR PANELS POPULARITY MODEL MANUFACTURER WATT PRICE Max PRICE Min SAVINGS BEST PRICE Per Watt 1 KD135SXUPU Kyocera Solar 135 411 337 18 % 2,50 2 STP21018UB1 Suntech Power 210 641 590 8 % 2,81 3 KD235GXLPB Kyocera Solar 235 639 531 17 % 2,72 4 HIP200BA19 Sanyo Electric 200 858 576 33 % 2,88 5 MM300T Ritek Corporation 300 599 550 8 % 1,83 6 SW250MONO Solarworld 250 336 300 11 % 1,20 7 STP26024VD Suntech Power 260 569 452 21 % 1,74 8 NE80EJEA Sharp 80 681 600 12 % 3,74 9 ESA215FA3 Evergreen Solar 215 649 440 32 % 2,05 10 TSM230PA05 Trina Solar 230 442 422 5 % 1,83 Popularity measurement based on visitor preference at PanelPrice.com. Prices are based on single panel offerings. All offered panels are of A-Grade quality. Prices provided in US$.  KEY FINDINGS Consumers currently focus on panels with a peak performance of 200 watts or more. Retail prices per panel vary significantly. Price comparison helps to save money. The lowest prices per watt peak were delivered by Solarworld, Suntech Power, and Trina Solar. Download Chart: Top 10 Solar Panels This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
  • 5. PanelPrice.com TOP 10 SOLAR PANEL MANUFACTURERS  KEY FINDINGS 50% of all panels - significantly preferred by consumers - were provided by Kyocera Solar, Sharp, and BP Solar. Manufacturers like Suntech Power (previous slide) were outperformed by larger product ranges of their competition. Kyocera Solar was the manufacturer with the largest and most popular product range at PanelPrice.com. Download Chart: Top 10 Solar Manufacturers This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,
  • 6. PanelFacts 2011 Findings in this report are presented by PanelPrice.com PanelPrice.com is the first and leading website for solar panel price comparison on the internet. http://www.panelprice.com Merchants Get Free Listing. Download Screenshot PanelPrice.com This report is distributed under the Creative Commons License CC BY You are free to copy, distribute, display and perform its contents and make derivative works based on it, if you give credit its authors by referring to PanelPrice.com All trademarks not owned by PanelPrice.com or its subsidiaries that appear in this presentation are the property of their respective owners,