Más contenido relacionado La actualidad más candente (20) Similar a How to Create Your BIG Idea (20) Más de Geoff McDonald (20) How to Create Your BIG Idea1. How to Create Your BIG Idea
Geoff McDonald @Ideas Architect #ideaslunch
2. Part 1
Why do I need a BIG Idea?
Geoff McDonald @Ideas Architect #ideaslunch
3. Who is your Ideal Client?
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch
5. ALWAYS Brand Idea
Ideal
Client
JASPer Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients
7. Brand Idea
JASPer Job/Hobby
What are you building?
8. Find me a BIG idea
#ideaslunch You don’t find compelling ideas, you create them.
9. Part 2
What’s the BIG Idea?
Your BIG Idea is the key to attracting your ideal clients
10. Thought Vs Idea
What’s the difference between a ‘thought’ and an ‘idea’?
11. My
Changing Worlds
#ideaslunch What game are you playing?
12. My Our
Changing Worlds
#ideaslunch What game are you playing?
13. My Our The
Changing Worlds
Three Scales of Ideas
14. The Our My
Changing Worlds
Three Quantities of Ideas
15. Process Concept
Achievement Thing
What’s your BIG Idea?
18. Change how I do things
Edward De Bono, Six Thinking Hats
19. Change what is possible for me
Andrew + Sue O’Brien www.CoupleOnTheRun.com
20. Process Concept
Achievement Thing
What’s your BIG Idea?
21. My Our The
How BIG is your idea?
#ideaslunch: Change My World, Our World, The World
24. Manifesto
A Public Declaration of Your Intent
#ideaslunch Manifestos are created to cause change
27. Manifesto
Write the Rules of Your Big Idea
#ideaslunch Positioning Shortcut: Write the rules!
28. Context
Manifesto Part 1
#ideaslunch What’s your context? Name it! Label it!
31. Industry
Issue
Activity
Group
Business
#ideaslunch There’s always more than one context
33. !
Rules
Manifesto Part 2
#ideaslunch What are the rules of YOUR game?
35. Context
!
Rules
Your BIG Idea
#ideaslunch 3 Places to Create Your BIG Idea
36. !!
! !
!
#1 New rules within an existing context
37. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Existing Context, New Rules
38. ! !
! ! !
#2 New context within an existing context
45. Context
!
Rules
What’s Your BIG Idea?
#ideaslunch
50. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Ebook It! Facebook.com/IdeasLunch
51. Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm
52. $450 +GST
$270 +GST
$180 +GST
29 July
Workshop: How to Design,
Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch
53. 1 2 3
Webinar : The 3 Things Every
Business Needs To Build
August 4 12:30-1:30pm Register: Facebook.com/IdeasLunch