The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. In this webinar you'll learn: • Which of the Four Big Ideas is best suited to you • Create a context that takes your performance to new levels • Invent the rules that make you an expert in your field.

1. How to Create Your BIG Idea
Geoff McDonald @Ideas Architect #ideaslunch

2. Part 1
Why do I need a BIG Idea?
Geoff McDonald @Ideas Architect #ideaslunch

3. Who is your Ideal Client?
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch

4. Chasing or Attracting?
Do you spend more time chasing work or attracting it?

5. ALWAYS Brand Idea
Ideal
Client
JASPer Job/Hobby
NEVER
CHASE ATTRACT
Getting Clients

6. Supermarkets are highly competitive, price sensitive markets

7. Brand Idea
JASPer Job/Hobby
What are you building?

8. Find me a BIG idea
#ideaslunch You don’t find compelling ideas, you create them.

9. Part 2
What’s the BIG Idea?
Your BIG Idea is the key to attracting your ideal clients

10. Thought Vs Idea
What’s the difference between a ‘thought’ and an ‘idea’?

11. My
Changing Worlds
#ideaslunch What game are you playing?

12. My Our
Changing Worlds
#ideaslunch What game are you playing?

13. My Our The
Changing Worlds
Three Scales of Ideas

14. The Our My
Changing Worlds
Three Quantities of Ideas

15. Process Concept
Achievement Thing
What’s your BIG Idea?

16. Change my view of the world
Seth Godin, Purple Cow

17. Change my capability
Dyson, www.dyson.com.au

18. Change how I do things
Edward De Bono, Six Thinking Hats

19. Change what is possible for me
Andrew + Sue O’Brien www.CoupleOnTheRun.com

20. Process Concept
Achievement Thing
What’s your BIG Idea?

21. My Our The
How BIG is your idea?
#ideaslunch: Change My World, Our World, The World

22. Part 3
How do I create my BIG Idea?
#ideaslunch

23. Analyse or Create?
#ideas lunch

24. Manifesto
A Public Declaration of Your Intent
#ideaslunch Manifestos are created to cause change

25. The Ten Commandments
Geoff McDonald @Ideas Architect #ideaslunch

26. YOUR Ten Commandments
YOUR Ten Commandments define your expertise

27. Manifesto
Write the Rules of Your Big Idea
#ideaslunch Positioning Shortcut: Write the rules!

28. Context
Manifesto Part 1
#ideaslunch What’s your context? Name it! Label it!

29. Where are you?
#ideaslunch Your context defines your reality

30. A context defines a space

31. Industry
Issue
Activity
Group
Business
#ideaslunch There’s always more than one context

32. Couples
Andrew + Sue O’Brien www.CoupleOnTheRun.com

33. !
Rules
Manifesto Part 2
#ideaslunch What are the rules of YOUR game?

34. Rules
#ideaslunch

35. Context
!
Rules
Your BIG Idea
#ideaslunch 3 Places to Create Your BIG Idea

36. !!
! !
!
#1 New rules within an existing context

37. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Existing Context, New Rules

38. ! !
! ! !
#2 New context within an existing context

39. Helen Macdonald www.OptimismZone.com

40. Manifesto
3D Mission Statements
#ideaslunch

41. !
#3 New context, new rules

42. Real Time Marketing
David Meerman Scott

43. The Living Organization
Norman Chorn www.centstrat.com

44. Climate Design

45. Context
!
Rules
What’s Your BIG Idea?
#ideaslunch

46. Part 4
What’s Next For My BIG Idea?
#ideaslunch Without action, change happens to you

47. Finish it!
Email me: geoff@ideasarchitect.com.au

48. Post it!
www.1000manifestos.com

49. Expand it!
www.1000manifestos.com

50. The Manifesto Manifesto
1. Manifestos are primal
2. Manifestos terminate the past
3. Manifestos create new worlds
4. Manifestos trigger communities
5. Manifestos define us
6. Manifestos antagonise others
7. Manifestos inspire being
8. Manifestos provoke action
9. Manifestos command presence
Ebook It! Facebook.com/IdeasLunch

51. Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm

52. $450 +GST
$270 +GST
$180 +GST
29 July
Workshop: How to Design,
Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch

53. 1 2 3
Webinar : The 3 Things Every
Business Needs To Build
August 4 12:30-1:30pm Register: Facebook.com/IdeasLunch

54. Facebook.com/IdeasLunch
www.IdeasArchitect.com.au Geoff@IdeasArchitect.com.au