Using Social Media to Become a World Leader

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Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. Learn from what he did to fuel your success online.

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Using Social Media to Become a World Leader

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Most leadership courses and books fail to produce leaders because they focus on the wrong things. They treat leadership as if it’s a thing to do, a means to an end. Instead, leadership is a side-effect, a by-product of a way of being. In particular, leadership occurs as a result of being fully expressed as a human being in the pursuit of something worthwhile. In this Book Rapper version of Warren Bennis' classic book, On Becoming A Leader we explore the starting point for leadership.

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The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you'll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one • The easiest product you could probably ever create • Why leaf blowers sell themselves • Multiple ways to get paid to promote yourself

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Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere - what's going to make you and your idea stand out? In this webinar you'll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around your idea • The best way to get people talking about you • How to get paid to promote your business • How to generate ongoing referrals • How to build your legacy so you'll be remembered

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There are three essential elements that need to be built in every single business. For many business people they only focus on one of these. Whilst this might give them short term results, in today's Idea Economy and Social Media world, this is no longer enough. In this webinar you'll learn: • The three things every business needs to build • How to combine all three into a single focus • A simple plan for turning your hyperfocus into reality

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In another Book Rapper slideshow we explore the ideas in Simon Sinek's book Start With Why. You'll learn: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more easily 4. How to be a great leader and engage and incite action in others 5. How to inspire your customers to buy almost everything you offer

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Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity. Geoff McDonald has been designing board game and card games used for training for more than four years. And, in this webinar you'll create your game plan for 2012: 1. Business Context : What game are you playing? 2. Action : How do you win? 3. Competitors : Who are you playing against? 4. Goals : How do you keep score? 5. Tactics : What are the rules you play by? 6. Community : How do you invite others to play with you? 7. Motivation : How to inspire yourself to win in the short and long term.

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Becoming You - The Key to Becoming a Leader

Automatic Success: How to Create Winning Habits

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How to Get Paid to Promote Yourself

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