13. Showcase Shopping Ads
โข CPE bidding
โข Pay when ad expanded +10
seconds within ad or clicks a link
โข Requires header image
โข Must be using new interface
37. New Local Shopping Ad
Features
โข Local catalog display ads
โข Affiliate location extensions on
YouTube
โข Local feed partnership
โข See Whatโs In Store in
Knowledge Panel (free)
52. Google 20th Birthday
Announcements
โข Last year alone, we ran more than 200,000
experiments that resulted in 2,400+ changes
to search.
Ben Gomes, VP, Google Search, News and
Assistant
56. Topic Layer
โข Knowledge Graph: Connections between entities
& information
โข Topic Layer: Automated generation of hundreds
or thousands of sub-topics from a given topic
โข Most relevant articles and videos identified
โข โEvergreen and continually usefulโ
โข Fresh content
โข Patterns analysed to understand how sub-topics
relate to each other
57. New Formats For FAQs,
Q and A and How-Tos
https://unsplash.com/@kmuza
https://searchengineland.com/google-confirms-new-faqs-qa-and-how-tos-for-search-results-snippets-303116
63. Google Image Search
Update
โข Web page authority more important
โข Freshness prioritised
โข Placement prioritised
โข More central to page
โข Higher up page