What Happened in Google, Search & PPC in September 2020

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Everything that happened in Google, SEO, PPC & Shopping in August 2020. Presented by Ian Lockwood at DRINK :// August 2020

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What Happened in Google, Search & PPC in September 2020

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Author: Ann Stanley (Founder & Managing Director - Anicca Digital) The use of sequential and remarketing in paid media is well documented for B2C paid advertising. However, there is an ongoing challenge for B2B marketers is finding enough volume in niche markets. In this session, we demonstrate how to use a range of paid search and social remarketing audiences to amplify content marketing for ecommerce and B2B lead generation campaigns. After this session, you'll be able to: - Find new customers through niche audience identification, audience amplification & filtration - Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals - Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences - Use video and images to create lower cost awareness campaigns

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