Borja Edo

Madrid Area, Spain Spain

Business Strategy Consultant at Accenture

Apparel / Fashion

As a strategy consultant, my role is to analyze companies’ performance and market trends to detect new growth opportunities: from improving current results to supporting new services built from scratch. I find it challenging and extremely motivating! I have two passions. I feel an infinite curiosity for technology for its ability to improve everyday life and, especially, act as a catalyzer for social change. In a world where many complain about smartphone-obsessed zombies I believe in the power of connecting individuals to unleash their group potential. I feel equally fascinated by marketing as an accelerator for change: it is an eye opener and a tool to bond with people, connect with .