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1. Title
Dec, 15th 2017
Brady Bonus, VP User
Experience
Christina Hunchard, Account
Director
Rebecca Marani, VP Interactive
Services
Scott Noonan, CTO
Marc Rust, Creative Director
1
5HIGHER EDUCATION
Website Mistakes to Avoid
Rebecca Marani
VP, Interactive
Services
5HIGHER EDUCATION
Website Mistakes to Avoid
Rebecca Marani
VP, Interactive Services
Piero Tintori
CEO

2. REB
REBECCA MARANI, PMP
Vice President of Interactive Services
rmarani@bostoninteractive.com
bostoninteractive.com
PIERO TINTORI
CEO
piero.tintori@terminalfour.com
terminalfour.com

5. Prospective Student Current Student AlumnI

7. 5Mistakes

8. 1Hide
And Go
Seek

9. 1HIDE
SEEK
& Go
SIMPLE &
INTUITIVE

10. 1HIDE
SEEK
& GoBUILDS
ENGAGEMENT
THROUGH
INTERACTION

11. PROGRAM
FINDER

12. MULTIPLE
PATHS TO
PROGRAMS

13. MULTIPLE
PATHS TO
PROGRAMS

14. MULTIPLE
PATHS TO
PROGRAMS

15. PROACTIVELY
PRESENTS
PROGRAM
OPTIONS

16. BETTER
PLACEMENT

17. MEGA
MENUS

18. EVEN BETTER:
PROMOTIONAL
AREA

19. FAT
FOOTER

20. BREAD
CRUMBS

21. SMART
SEARCH

22. 2HOPE
Is Not A
Strategy

23. FINISH THE
SEQUENCE
WITH AN
ACTION

24. STRONG
CONSISTENT
CALLS-TO-
ACTION

25. SELL THE
VISIT CALL-
TO-ACTION

26. EVEN
BETTER:
ADD STRONG
CALL TO
ACTION

27. EVEN BETTER:
FINISH VIDEO
WITH A
STRONG CALL-
TO-ACTION

28. 3
Hello,
My Name Is
Hello,
My Name Is

29. ENABLE USERS
TO
PERSONALIZE
THEIR
EXPERIENCE

30. PERSONALIZE
CONTENT
BASED ON
USER
BEHAVIOR

31. 4HIRED
You’re

33. BUILD
ENGAGEMENT

34. IN-DEPTH
FACULTY
BIOGRAPHY

35. SPEAKS TO
VALUE OF
EDUCATION

36. EVEN
BETTER:
LEVERAGE
LINKEDIN

37. EVEN
BETTER:
USE VIDEO

38. 5DOORBELL
Ring the

39. CLEAR
ORIENTATION

40. STRONG
CALLS TO
ACTION

41. EVEN BETTER:
ADD AN
“APPLY NOW”
BUTTON

42. DISCUSSION

43. Questions?
THOUGHTS?
FUNNY JOKES?

44. @TERMINALFOUR
linkedin.com/company/TERMINALFOUR
facebook.com/TERMINALFOUR
terminalfour.com/blog
@bstninteractive
linkedin.com/company/boston-interactive
facebook.com/BostonInteractive
bostoninteractive.com/blog
GET SOCIAL

45. THANKS TO OUR SOURCES
John Hopkins University: http://www.krieger.jhu.edu/
Champlain College: http://www.champlain.edu/
Drew University: http://www.drew.edu/
Clemson University: http://www.clemson.edu/
Bucknell University: http://www.bucknell.edu/
Universidade de Coimbra: http://www.uc.pt/
Arizona State University: http://www.asu.edu/
Oregon State University: http://oregonstate.edu/
Massachusetts College of Pharmacy and Health Sciences: https://
www.mcphs.edu/
Simmons College: http://www.simmons.edu/
Assumption College: http://www.assumption.edu/

46. Thank
you