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Nine Branding Principles

Nine Branding Principles

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Nine Branding Principles

  1. 1. Nine Branding Principles<br />
  2. 2. Nine Branding Principles<br />Keep It Simple: one big idea is best.<br />Mass-produced word of mouth (PR) builds brands.<br />Focused brands are more powerful than diffused brands.<br />Somehow, some way, you have to be different.<br />The first brand in a category has a huge advantage.<br />So what can you be first in?<br />
  3. 3. Nine Branding Principles<br />Avoid sub-brands at all cost.<br />Quality is important, but not as important as the perception of quality.<br />Be consistent and patient. Building a strong brand takes time.<br />Put your brand definition in writing, otherwise you&apos;ll get off course.<br />

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