Who is Grant cardone?
At the age of 60 in the year 2019, Grant Cardone is famous as an
internationally renowned sales trainer and as the bestselling author of The
10X Rule and If You’re Not First, You’re Last. As well as a sales trainer,
speaker, and entrepreneur who has worked in real estate and the auto
Fact:Grant Cardone is a real estate mogul who built his $1.5 Billion portfolio
of multifamily propertiesfrom scratch.
Overall Summary of book:
The 10X Rule is simply: “You must set targets that are 10
times what you think you want and then do 10 times what you
think it will take to accomplish those targets. Massive thoughts
must be followed by massive actions.”
The 10x Rule will ensure your success regardless of
your talent, education, financial situation, organizational
skills, time management, the industry you are in, or the
amount of luck you have.
According to my Point Of View
The 10x rule is simply setting targets that are 10
times larger than what you think it will take to achieve
your original goal, and that you will need to do 10 times
more action than what you thought you would need to
do to achieve it.
Chapter 1- What is the 10X Rule?
Most people make four big mistakes
when setting goals.
1. Setting objectives too low (10x your objective)
2. Severely underestimate what it will take to achieve the goal
– resources, money, people, actions, etc.
3. Too much time competing, instead of focusing on your own
4. Underestimating the obstacles that you will run into when
working to attain your goal
We are taught not to over-extend our goals or
create “unrealistically” large goals. This is false!
When you limit your goals or the success that you
desire, you are limiting what is required of you to
achieve it, and will fail as a result
Extremely successful people know that their
efforts must continue in order for them to realize
new achievements. Once the hunt for a desired
object or goal is abandoned, the cycle of success
comes to an end.
This is the focus of the 10X Rule: You must set targets that are
10 times what you think you want and then do 10 times what
you think it will take to accomplish those targets. Massive
thoughts must be followed by massive actions.
On your journey to success, it’s expected that
you run into obstacles or roadblocks to overcome. In
order to compensate your momentum for those
roadblocks, you will need to adjust your aim higher (10x
higher), to guarantee that you will hit way above your
Chapter 2: Why the 10X Rule Is Vital
When you don’t hit your targets for the month – do NOT make the
mistake of lowering your target to meet the results.
Never lower the target that you are aiming for.
Instead of blaming your current failures on excuses such as “the
market isn’t ready” “the economy is bad” “our targets were
unrealistic” you should realize that you probably haven’t correctly
assessed the correct amount of action that it would take to
accomplish your goal.
The 10X Rule assumes the target is never the problem. Any
target attacked with the right actions in the right amounts
with persistence is attainable.
Attack everything with the ferociousness of a champion
athlete who is getting his last opportunity to claim his pages
in the history books. And always remember to follow
through completely: That is the great common denominator
of all winners. They see every action through to completion.
Make no excuses.
Next time you set a goal, increase it by 10!.
Success is all areas of your life. The only person that
can answer the question above is you. I am neither able nor
willing to prescribe the ultimate definition of success, as this
is not possible. Every person is thinking differently about
being prosperous in life and is defining success in another
way, so there can’t exist a definition that is suitable for all. It
is very important that you know exactly how to define
success in life!
Chapter 3 – What is Success?
Success involves all areas of your life: spiritual, career, physical, familial,
It really dependson your own definition.
It’s important because it’s how the world evolves and transforms as
time passes by
The difference between accomplishment and success:
Accomplishment is often associated with success, but it is not the same.
Accomplishment refers to the results we desire when we attempt to reach
specific goals. Basically it is the results that we plan or expect to
occur. Success is the positive consequence or outcome of an achieved
How to achieve success in life?
The process of becoming successful starts with elaborated
Define a strategy and a plan how you intend to reach your
goals, aims and visions
Keep in mind that success is the consequence of having
earned a series of accomplishments, so make sure to divide
your goals into easier to reach subgoals
It is your obligation and moral responsibility to do the best
you can for you, your family, the company you work for and the
world around you.
It is your duty to the world, your family and yourself to commit to
achieving the best that you can in life.
Chapter 4 – Success is Your Duty
Most of society tries to attain success, but when they can’t
attain it, they try to convince themselves that they aren’t
worthy of it, or that they didn’t want it in the first place.
If you realize that your goals can be attained by increasing
your aim 10x higher than your original goals or desires, and
you aim for that, you’ll at least aim and achieve above your
Successful people aren’t “lucky,” it takes a lot of hard work
for them to get where they are. Don’t convince yourself that
lucky people are just “lucky”. It has to do with hard work
There are no overnight successes – success always comes as
a result of earlier actions taken over a period of time.
“Success comes about as a result of mental and spiritual
claims to own it, followed by taking necessary actions over
time until it’s acquired.”
In our society, we have been trained into a
scarcity mindset. Success isn’t a finite resource, and
there are NO limits. Therefore, there’s no reason why
you can’t have it unless you have a scarcity mindset.
Chapter 5 – There is No Shortage of
If you achieve success, it doesn’t limit or take away my
ability or success that I can achieve. You can achieve it just
as much as I can, at any point in time.
Success isn’t a lottery or a game, or a commodity. There are
no shortage of spots to win. Just like there’s no shortage of
ingenuity, talent, intelligence, originality, ideas,
determination or persistence.
A scarcity mindset is when you hear someone say “well,
they make way more than I do so they should pay for
“Success for anyone or any group is ultimately a positive
contribution to all people and all groups, as it provides
validation of the possibilities to all.” in other words, don’t be
worried about your competition or that someone else is
becoming more successful than you are in your venture.
Instead, realize that it’s just validation to you that it’s
achievable, and you can have it too!
“Notice that I(Grant cardone) refer to success as something
that’s created – not acquired.
Unlike copper, silver, gold or diamonds – items that already
exist that you must find – successis something people make.”
“Money is created by man and printed by machines. Not even
money exists in shortages’ It merely suffers from reductions in
You must take big responsibility for every single
thing in your life, even if it isn’t your fault.
If you want to be successful, you need to give up
excuses, and own up to everything you do or don’t do.
It’s the ONLY way.
Chapter 6 – Assume Control of
Successful people hate the blame game.
Anyone who uses blame as the reason why something
happened or didn’t happen will never accumulate real
success in life and only further his or her status as a slave on
To get where you want to go in life, you must adopt the view
that whatever is going on in your world – good, bad, or
nothing – is something caused by you. Even things that you
have no control over.
“Crybabies, whiners and victims just don’t do well attracting
or creating success. it’s not even that they aren’t capable, it’s
just the people who typically succeed are required to take big
actions and it’s impossible to take big actions if you don’t take
big responsibility. it’s equally impossible to do something
positive when you’re spending your time making excuses.
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