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Property Deal Online Lead Generation 101
The 7 Steps To Consistent
& Predictable Property
Deal Flow
www.GoliathSourcingAcademy.com
www.GoliathSourcingAcademy.com
The success stories of online marketing are well
publicised across a wide range of industries but the
property sector tends to lag behind. There is a real
opportunity to tap into this potential goldmine.
www.GoliathSourcingAcademy.com
Okay, so how exactly do we go about online
property deal lead generation?
There are many different methods we could go
into but here we'll look at a 7 step approach that
has proven to work...
STEP 1TARGETING SPECIFICITY
www.GoliathSourcingAcademy.com
Be clear on the type of strategy you want to
generate leads for e.g. Flip deals, BMV deals,
lease options etc
STEP 2TARGET AUDIENCE PERSONA
www.GoliathSourcingAcademy.com
Find the right type of person when you are
generating leads e.g. demographics such as
gender, age and location.
STEP 3FIND YOUR AUDIENCE
www.GoliathSourcingAcademy.com
Find your target audience by working out where
they hang out online; Do they belong to any
groups? What blogs do they read?
STEP 4CREATE A LEAD MAGNET
www.GoliathSourcingAcademy.com
Create a useful piece of content that helps with
their problems but don't offer the full solution.
Demonstrate your expertise so that they return
to you in the future.
www.GoliathSourcingAcademy.com
FREE Resource
Easily create your lead magnet using this free guide:
6 Steps to Creating Your First Lead Magnet and The
Five Point Lead Magnet Checklist
Go to: www.GoliathSourcingAcademy.com/session4
STEP 5CREATE A SQUEEZE PAGE
www.GoliathSourcingAcademy.com
Create a landing page to capture the visitor's
email address. By leaving out any navigation on
the page, you force the visitor to leave their
email address.
STEP 6DRIVE THE TRAFFIC
www.GoliathSourcingAcademy.com
Drive visitors to your squeeze page using paid
(pay-per-click) or free traffic (organic searches).
STEP 7ENGAGE
www.GoliathSourcingAcademy.com
Build the relationship through regular, useful
interactions. Your first email should
provide something of value and should contain a
clear call to action to move them to the next step
in your 'funnel'.
www.GoliathSourcingAcademy.com
FREE Resource
Easily create your lead magnet using this free guide:
6 Steps to Creating Your First Lead Magnet and The
Five Point Lead Magnet Checklist
Go to: www.GoliathSourcingAcademy.com/session4
www.GoliathSourcingAcademy.com
By following these 7 steps, you can tap into the
opportunity to increase your online property
lead generation.
For More Property Deal Sourcing Strategies,
Tactics and Tips Listen To The Goliath Sourcing
Academy Podcast at
www.GoliathSourcingAcademy.com/podcast

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7 Steps To Consistent & Predictable Property Deal Flow