People Sourcing Certification Program Materials – Updated May 21, 2012 Below you will find the outline for six 90-minute lectures that are given during the two full training days in the People Sourcing Certification Program. Program Goals • Learn the basic hands-on People Sourcing skills • Acquire a “bag of tricks” • Understand the ideas behind the peoplesourcing methods and technologies • Be able to customize the methods for your area (industry, geography) • Practice to master the new skills • Raise productivity and success rate • Get comfortable sourcing and enjoy it • Be able to stay on top of the news and changes OUTLINE FOR THE SIX LECTURES: Level I. Session 1. Search About PeopleSourcing Search Engines • The Boolean logic • The Fundamentals of Google Search Syntax rules: the core operators; X-raying; special characters Settings and Options • Strategies and Best Practices Excluding false positives Searching process • Search Engines Comparison • Bing overview • Metasearch engines Internet Research • Terminology research • Finding target companies • Job Title research • Where do the potential leads “hang out”? Memberships Events Level I. Session 2. Social Networks Introduction to Social Networks • “Social” Recruiting Advantages • Communicating options Call or email? The Top Networks LinkedIn In-depth • LinkedIn vs. Job Boards • Levels of membership • How to properly use people search • Uncovering Hidden names • How to Communicate with Members • What can be revealed by X-raying Facebook • People search applications Google-Plus • What Google-plus means for your business • People search techniques Twitter techniques for branding Summary Level I. Session 3. Tools What makes peoplesourcing productive • What can be automated • What about the phone? People Finders • Pipl; Zoominfo; Jigsaw X-raying vs. searching “inside” • How to X-ray membership sites Parsing, Sorting, and Filtering Tools • Email Extractors • Browser Extensions Finding contact information • Verification • Xobni Distributed profiles and “Dream Software” [Teamwork.] Saving and sharing searches Searching Internationally Posting Jobs Putting it all together • Step-by-step Peoplesourcing Scenarios Keep and improve your peoplesourcing skills Level II. Session 1. Search Search Engines • How Search Engines Work • Deep and Surface Web • Real Time Web Google Search • Syntax rules • Fill In the Blanks: The Asterisk • Related • Controlling the Display • Searching Verbatim • Excluding Junk Results • Custom Search Engines • Captchas Searching Without Google • Search Engines Comparison • Bing/Yahoo syntax • Blekko • DuckDuckGo • Exalead How to Find • Resumes and CVs • Social Profiles • Lists of Prospects Searching Publications Semantic Search Level II