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SEO Strategies for Small Businesses -
Earning a Place in the Spotlight
amidst Major Brands

                    By: Brainwork Technologies
Is the word “small” affixed before “business” holding
your company back from earning the due
recognition and popularity? Are you looking for
suitable ways to transform a small business into one
that draws high online traffic?

This video might resolve your apprehensions!
First, Let’s Perceive the Challenges Faced by
Small Businesses:
The practice of search engine optimization can prove
  be a daunting task for online businesses, as they
  realize that they have to compete in the platform
  where larger brands that are popular and recognized
  already have the limelight.

Their limited budget also acts as a confinement to
  the marketing plans, thus restraining them from
  using online media in a lavish manner.
So how do such websites present themselves so that
they too can be seen by the audience?

Read on to discover the answers….
Concept of SEO and its Significance for Small
Businesses:
  SEO can be described as a tool that can be used to
  direct online traffic to the website, thus building the
  popularity and visibility of the business.

  With the right SEO strategies acting as bricks and
  mortar for the small business, one can build a strong
  client base for the company, thus ensuring its
  consistent growth and promotion.
SEO Strategies on Which You Should Focus, To
Get the Website Due Attention:

Making The Business Known To The Locality

 Small businesses that have stores in various locations
 must focus on local search to bring local buyers to the
 stores. Many search engines such as Yahoo, Google, and
 Bing have their dedicated local search feature, with
 which one can get directions to reach the stores.
Using Great Content To Interact With The Audience

 Interesting and dynamic content in the form of blogs,
 infographics, videos, or podcasts can be used to gain the
 attention of the audience. It is also a great idea to add
 some humor, technical information, company history,
 and details about the current projects.
Make Some Sound On Social Media Platforms And Be
 Heard By Online Users

 Owners of small businesses can keep in pace with various
 social media platforms such as Facebook, Twitter, and
 YouTube, and interact with clients. Answering their
 questions, posting new business developments,
 responding to comments written by clients etc. can
 create an impression that you are listening to the
 requirements of clients and they are important to you.
Social
Media
Platform
Points to Consider when Designing SEO
Strategies for Small Businesses:
Identifying the Right Audience

 Having an idea about the target audience, and their
 requirements can help define the SEO strategies that are
 to be employed. The keywords and phrases that are used
 by clients as search queries should be used specifically in
 optimizing the site.
Building Links to Direct Traffic

 Linking the business website with other quality sites can
 build its authority and prominence with search engines,
 and thus the business can earn increased visibility and
 better ranking in the SERPs.

Tracking and Analyzing the SEO Ranking of the Site

 It is essential to monitor and assess the effectiveness of
 various SEO strategies implemented in the site. Making
 use of suitable analytics tools can help in measuring
 various metrics such as conversion rate, and volume of
 traffic.
SEO Process for Natural Search Engine Ranking
How Can an Expert SEO Firm Help Small
Business Websites to Stand Ahead in The
Competition?
These companies understand the business objectives of
 local businesses, and thus ensure that their services are
 suitably customized to highlight them.

With extensive knowledge about marketing small
 businesses, the firms focus on increasing the ROI for the
 business, and plan strategies that yield visible results.
Their field experience also enables them to take note of
 various factors such as goals, budget constraints, and
 competition, thus helping the small businesses stand
 strong among leading brands.
Reviewing the Importance of SEO for Small
Businesses:
Small businesses can compete with the big fish in the
  ocean with focused approach and refined strategies. The
  playing field of SEO offers excellent opportunities to all,
  and such companies need to plan and develop suitable
  techniques and methods with which they can also stay
  ahead of the competition.
Thanks


          Brainwork Technologies
     Website: www.brainworkindia.net/
     Email Id: sales@brainworkindia.net

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SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst Major Brands

  • 1. SEO Strategies for Small Businesses - Earning a Place in the Spotlight amidst Major Brands By: Brainwork Technologies
  • 2. Is the word “small” affixed before “business” holding your company back from earning the due recognition and popularity? Are you looking for suitable ways to transform a small business into one that draws high online traffic? This video might resolve your apprehensions!
  • 3. First, Let’s Perceive the Challenges Faced by Small Businesses: The practice of search engine optimization can prove be a daunting task for online businesses, as they realize that they have to compete in the platform where larger brands that are popular and recognized already have the limelight. Their limited budget also acts as a confinement to the marketing plans, thus restraining them from using online media in a lavish manner.
  • 4. So how do such websites present themselves so that they too can be seen by the audience? Read on to discover the answers….
  • 5. Concept of SEO and its Significance for Small Businesses: SEO can be described as a tool that can be used to direct online traffic to the website, thus building the popularity and visibility of the business. With the right SEO strategies acting as bricks and mortar for the small business, one can build a strong client base for the company, thus ensuring its consistent growth and promotion.
  • 6. SEO Strategies on Which You Should Focus, To Get the Website Due Attention: Making The Business Known To The Locality Small businesses that have stores in various locations must focus on local search to bring local buyers to the stores. Many search engines such as Yahoo, Google, and Bing have their dedicated local search feature, with which one can get directions to reach the stores.
  • 7. Using Great Content To Interact With The Audience Interesting and dynamic content in the form of blogs, infographics, videos, or podcasts can be used to gain the attention of the audience. It is also a great idea to add some humor, technical information, company history, and details about the current projects.
  • 8. Make Some Sound On Social Media Platforms And Be Heard By Online Users Owners of small businesses can keep in pace with various social media platforms such as Facebook, Twitter, and YouTube, and interact with clients. Answering their questions, posting new business developments, responding to comments written by clients etc. can create an impression that you are listening to the requirements of clients and they are important to you.
  • 10. Points to Consider when Designing SEO Strategies for Small Businesses: Identifying the Right Audience Having an idea about the target audience, and their requirements can help define the SEO strategies that are to be employed. The keywords and phrases that are used by clients as search queries should be used specifically in optimizing the site.
  • 11. Building Links to Direct Traffic Linking the business website with other quality sites can build its authority and prominence with search engines, and thus the business can earn increased visibility and better ranking in the SERPs. Tracking and Analyzing the SEO Ranking of the Site It is essential to monitor and assess the effectiveness of various SEO strategies implemented in the site. Making use of suitable analytics tools can help in measuring various metrics such as conversion rate, and volume of traffic.
  • 12. SEO Process for Natural Search Engine Ranking
  • 13. How Can an Expert SEO Firm Help Small Business Websites to Stand Ahead in The Competition? These companies understand the business objectives of local businesses, and thus ensure that their services are suitably customized to highlight them. With extensive knowledge about marketing small businesses, the firms focus on increasing the ROI for the business, and plan strategies that yield visible results.
  • 14. Their field experience also enables them to take note of various factors such as goals, budget constraints, and competition, thus helping the small businesses stand strong among leading brands.
  • 15. Reviewing the Importance of SEO for Small Businesses: Small businesses can compete with the big fish in the ocean with focused approach and refined strategies. The playing field of SEO offers excellent opportunities to all, and such companies need to plan and develop suitable techniques and methods with which they can also stay ahead of the competition.
  • 16. Thanks Brainwork Technologies Website: www.brainworkindia.net/ Email Id: sales@brainworkindia.net