Driving Agile Mobile Innovations Across Departments - The Role of Product Marketing
By Amanda Goetz, Head of Consumer & Product Marketing at The Knot
Product Marketing is a critical, strategic role but still wildly misunderstood and underutilized across but everything you need to know about working with Product Marketing you learned in Preschool. Join XO Group's (flagship brand - The Knot) Head of Product Marketing to learn 5 proven strategies to work effectively with your Product Marketer to benefit your mobile-minded organization and increase user acquisition, retention and grow brand equity.
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Branchout 2017 - Day 1 Session - Amanda Goetz
1. 1
@AmandaMGoetz
Amanda Goetz
Head of Consumer & Product Marketing
Driving Agile Mobile
Innovations Across
Departments
The Role of Product Marketing
at The Knot
6. Market research and customer surveys can become proxies for customers –
something that’s especially dangerous when you’re inventing and designing
products. “Fifty-five percent of beta testers report being satisfied with
this feature. That is up from 47% in the first survey.” That’s hard to
interpret and could unintentionally mislead.
— Jeff Bezos’ Letter to Investors
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