14. When Jimmy Choo met Foursquare Matt Rhodes Client Services Director FreshNetworks @mattrhodes Talk to us: www.freshnetworks.com | info@freshnetworks.com | +44 (0)20 7692 4376
21. 250 blogs and publications mentioned the CatchAChoo campaign.
22. The campaign was widely covered in: The Evening Standard, Reuters, Marketing Magazine, PR Week, Mashable, Vogue…
23. Daily trainer sales in-store went up 33% after the Evening Standard coverage.
24. “We have seen some great feedback both from media and a variety of individuals who have been impressed by this initiative.” – Jimmy Choo “Probably my favourite campaign that I’ve seen in social media. Period.” – Tristan Walker (Foursquare) at Web 2.0 EXPO
34. Worldwide, sentiment around the brand initiatives is rather positive 1. Coca Cola 2. James Corden & Dizzie Rascal song 3. Adidas UMU 4. PumaVision 5. Nationwide 6. Together we are stronger” 34
35. UK sentiment starts positive, but gets a little more cynical and critical with time 1. Coca Cola 2. James Corden & Dizzie Rascal song 3. Adidas UMU 4. PumaVision 5. Nationwide 6. Together we are stronger” 35
36. Idea is brilliant, perfectly suitable to World Cup. It again proves Coca Cola as the master of communication. #bestadvert2010 coca cola world cup celebrations love it Somali composer K'Naan's World Cup song "Wavin' Flag" has arguably become the most downloaded international song in India …….. Great commercial even though it has it’s flaws. Generally positive, but often much of the buzz around these brands was unrelated to any ethical direction 36
37. Often political voices can become ‘loudest’ among the buzz Why I hate the World Cup For the same reason I dislike the Olympics, of course and I dislike the Olympics for the same reason I dislike McDonalds and Coca Cola and Nike and all the other rapacious multinational corporations that milk humanity like a herd of cattle while pretending it’s a noble endeavour I find the dilution of the original sad and the result a lil' cheesy
38. So we bummed out of the world cup in an abysmal fashion but this video is still awesome, it shows our fans in a united passion for our team and country, just wish the outcome was better:( ! Proceeds go to Fantastic Ormond Road Hospital charity. DOWNLOAD NOW PLEASEEEE! Cheers :) I don’t like it but I like how the money from that song is going to Great Ormond Street hospital. Knew we were doomed when this came out, but sick kids who could resist? DOWNLOAD IT! 38
60. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice Dave Evans lc.tl/delivers
61. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice Dave Evans lc.tl/delivers
62. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice Dave Evans lc.tl/delivers
63. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice Operations delivers Any gap between the two drives a conversation on the social Web Dave Evans lc.tl/delivers
71. Actionable Insight This timeline shows the change in volume and sentiment over time, as well as associates most common terms for each month of the campaign. Useful for many things, but product launches is most common. lc.tl/voice
72. Marketing Friendly Insight A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor.. lc.tl/voice
73. What can it do beyond just BUZZ? Provide early warning or problems Customer service Spot trends Stay ahead of the competition Market research Product improvements Recruitment
74. Things you should ask any provider Staff experience Data sources Sentiment After sales support Reporting capability Investment in product development Local presence
80. Steve Mullins, brand-e (Moderator) Chris Clarke, LBi Claudio Branno, The Viral Factory Matt Rhodes, FreshNetworks Paul Armstrong, Kindred Robin Grant, We Are Social Claire Ralphson-Cook, Thinktank International Mary Stewart-Hunter, Applied Social Media Andrew Grill, Visible Technologies
Editor's Notes
We used Foursquare to check into various locations throughout the day, seven days a week.900 followers on 4sq
Word of mouth
For this audience – more important to mentiontrade & mainstreampressMost clicked story on PR Week & Marketing Magazine
