The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.

1. The Trials and Tribulations
of the Social Business
@brandjoe

2. Social Media
Framework
Listening
Relationship
s
Innovation &
Optimisation
Paid Media
The Social
Business
Content
Content
Metrics
Metrics

3. What is a social
business?
Website
Home
Frontier
Outpost
Facebook
Blog
Slideshare
Twitter
Frontline

4. Why social business

5. Why social business
Productivity
Visible experts
Innovation
(identify
expertise)
Removing the Silo’s

6. Why it fails
Managers go into social business with
unclear objectives.
Initiatives start as pilots then fizzle out due
to modest participation.
Companies expect social initiatives, even
pilots, to deliver a financial return on
investment.

7. When it succeeds
21%Jump in profits in the fourth quarter

8. Creating a Social Business

9. Culture
Organisational Structure
Training | Technology

10. Culture

11. Culture Changes
It must be embraced from the
top, but it may start at the
bottom
The crucial piece is you’ve got to be
willing to embrace the flat
organization paradigm. If you are
willing to embrace that, it’s a really
powerful tool

12. Emotive Issues
Fear of loss
of control
Overwhelming
Options
Not the right fit

13. What employees think
We’re all
busy
No time to
do more
Status
phobia
What if
someone
disagrees
I hate my
job

14. Motivating employees
Social Influencers &
Champions
Social Newbie
Social Adopters

15. Building
Community
Pre
Community
or Chaos
Phase
Emergence
Phase
Vision
Phase
Actualisation
Phase
Internal or External
Change
Limited sharing of
resources
Little recognition
or value
Gathering of
people but
ineffective co-
operation
Planning for the
day to day
Creating a vision
and purpose
Following
through with
vision
Identifies
community
values
Reviews
and
Reflection
Integration
Innovation
Learning

16. Values

17. Carrot & Stick

18. Social media
Forget this bit

19. Policy v Guidelines

21. Structure

22. Most companies organise hub and spoke
Source: Altimeter

23. ebay

24. Adobe

25. Technology

26. Finding what’s right for you

27. Identifying capabilities

28. Technologies

29. We Slack
Sharing and conversation

30. We Slack
But social and fun too

31. CoE & Training

32. Building your CoE
Find your content
stars and
those already
engaged
personally
Ask them to
come and
help (part of
your audit)
Create a workshop
and invite them
along
Incentives
Create a
unified
Comms
point
Offline
regular
get
togethers
Let the
whole
business
know
Invite the
wider
audience
More content
More Social activity
Create mentors

33. Suggested Training Programs
Bite size content
More in-depth pieces focusing on Job
function
Format/Delivery

34. To Kick Start
Businesses like us in social
[The business] in social
chatter
What you can learn
How social has helped a
previous product launch
Finding and solving problems
Networking
Reach
Personal branding
Sentiment
Social followers are more likely
to…

35. It’s working for IBM

36. Incentivising staff

37. Gaming and reward
Display staffs social
influence
Staff are incentivised to
improve influence
Prizes for most improved
Point scoring for taking part
in training

38. #turningheads
www.moi-global.com
@MOIglobal

39. @brandjoe
Joe Edwards
Digital & Social Director
MOI Global