2. BY GLOBAL BRAND EXPERTS Trends in brand building Limor Erlichman CEO, Brand Architect כנס Creative ת " א 8.3.2007
3. Let’s look in the ball… References: Alycia de Mesa, Brandchannel, Feb 2007
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5. 1 " Less traditional marketing & advertising. "
6. " Marketers and Branders will need to understand how to integrate their brands into this type of experience , building entertainment and viral value. Less sales messaging ."
9. break away from traditional forms to promote their brand into the technology driven world of mobile advertising * Although print, TV, and radio still will play a crucial role in a company's brand, much of the younger population will experience new brands in the form of modern technology .
19. 44% of the US online population publishes their thoughts and experiences they have with brands every day, positive or negative .
20. Empower the consumer . Sharing relevant learning. Creating environments & communities Product or service benefits that improve people's lives. Brands that will empower will be the brands that break away from the competition this year
24. Think Good and Green . create new ideas, products, and experiences that make our world a better place. Achieve success by doing good . Consumers will likely to buy products from companies they perceive as socially responsible.
26. Brands that walk the talk with their promise , and become an active part in the customer conversation, will flourish .
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28. In 2007… Change from focusing, on building: brand experiences to building: customer experiences .
29. With good clothes you notice how good the clothes look , with great clothes you notice how great the person looks . So [it goes] with great brands… customers shouldn't notice the branding, but the great experience ."
