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22squared, one of the largest independent advertising agencies in the U.S.,
About Deloitte provides strategic marketing and creative services across multiple industries.
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member
firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about Believing today’s consumer is far more inﬂuenced by what a brand does than
for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. what it says, the agency applies its proprietary Friendship Model to assess the
Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP relationship between brands and consumers and determine actions to optimize
and its subsidiaries.
it. With this intelligence, 22squared develops marketing and advertising that
Copyright © 2009 Deloitte Development LLC. All rights reserved. motivates consumers to advocate on behalf of the brand, leveraging the power
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of peer persuasion and ultimately increasing revenue.