the backbone of the various presentations held at the launch of the book 'Brand Driven Innovation' by Erik Roscam Abbing. Videos will soon be posted on youtube.

1. BOOKLAUNCH
TU Delft October 27th 2010
Erik Roscam Abbing
Jos van der Zwaal
Jan Buijs
Igor Kluin
Guido Stompff
Aldo de Jong
Ralf Beuker
Linda Knapen
Arne van Oosterom
Judith van Zanten

2. JOS VAN DER ZWAAL

3. ERIK ROSCAM ABBING
founder/owner
Zilver innovation bv

4. what is Brand Driven Innovation ???

5. well…., err….

6. the essence, in 10 slides…

7. branding?

8. innovation?

9. design?

10. branding is about relationships between people

11. brands imply a promise that needs to be kept

12. by developing products or services that fulfill that promise
slide stolen from arne

13. innovation is about creating new value
that has real meaning to people

14. branding
innovation
fulfilling a brand’s promise through new products and services
and infusing these new products and services with meaningful value
so brand driven innovation is

15. and design is essential for BDI
branding
innovation design

16. design turns complex ambitions
into tangible, human solutions

18. this requires a whole new way of working

19. jamming
photo: thundershead

20. jamming
photo: juan n only
jamming = crossing borders

21. photo: thundershead
jamming = challenging conventions

22. jamming = working together
photo: maria cecita

23. photo: jazzuality
jamming = focussing on the process

24. jamming = finding a shared vision
photo: ptcentrum

25. JAN BUIJS
professor product innovation and creativity
TU Delft

26. IGOR KLUIN
founder/owner
Qurrent

27. GUIDO STOMPFF
senior designer
Océ

28. ALDO DE JONG
founder owner
Claro partners, Barcelona

29. RALF BEUKER
dean
Design School, Münster University of Applied Sciences

30. LINDA KNAPEN
Marketing manager
NLISIS / DSM

31. ARNE VAN OOSTEROM
Founder/owner
Designthinkers

32. JUDITH VAN ZANTEN
Design Manager
Priva

33. CEES DE BONT
Dean
Industrial Design Engineering, TU Delft

34. THANK YOU
All speakers
Jos van der Zwaal
Cees de Bont
Zilver:
Christa van gessel
Robert Zwamborn
Marieke Rietbergen
Jan Heijting
Ava academia:
Katherine Nelson
Sarah Turner
Colette Meacher

35. www.zilverinnovation.com
www.branddriveninnovation.com
erik@zilverinnovation.com
twitter: @roscamabbing
twitter hashtag #bdibook