1.
May 11, 2016
Dan Hindin
Head of Social Media Intelligence
Map the Landscape of Your
Issue to Drive Smart Strategy

2.
Critical Thinking at the Critical Time ™
FTI Consulting delivers an unmatched combination of breadth and depth of expertise
across our worldwide network of more than 4,600 employees located in 28 countries on
six continents. This vast network and our collaborative culture enable our teams to
address and resolve even the most complex threats to enterprise value.

3.
Clients In Highly Regulated Industries
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Our founders were pioneers who created solutions at the intersection of law, communications and technology, and
today our teams of world-leading experts in their fields provide critical thinking about wide-ranging and far-reaching
business and economic issues.

4.
Listen Before You Leap
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5.
Issue-Based Strategies
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6.
Map the Landscape
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7.
Common Query Trip-Ups
Too much jargon
AND vs. NEAR
Word variations
Check your work
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8.
Power of Manual Analysis
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71% 27% 2%
2%
3%
3%
5%
35%
42%
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6%
6%
6%
10%
28%
37%
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Negative Drivers Positive DriversNeutral Drivers
13%
13%
13%
63%
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9.
Leverage Tagging, Insights
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10.
Identify Influencers on Peripheral Topics
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11.
Questions?