19. Tearhere
Verb + outcome
e.g. Launch a new flavour of ice cream for kids with guardian intent to purchaseUse a verb, add an outcome, and commit to a metric. This is what you define as
success for the business.
Use verbs like: Grow / Discover / Inspire / Sell / Transform
ACCOMPLISH
What actions can you and your team complete to achieve the ambition (in less
than 18 months).
What can you change:
Product, Packaging, Pricing, Distribution, Promotion, Process, People & Purpose
ACTIONS
The most important section: what categories of insights would inform how you
act? What would you love to discover?
• We wish we knew _________
• I have a hunch that _________
• The best insight we ever found was _________
Use question words to help focus what insights you require:
What / Why / How / Where / When / Who
INSIGHTS
Finally, we get to the data.
Focus on what data you have (1st party: CRM, sales, etc.) and what datasets you
can collect (2nd/3rd party: e.g. search, social, competitor, sales, media, weather).
Don’t hesitate to list tech you want to try (i.e. AI) or to invent new datasets.
DATA
AAID: Get your ambitions data-ready Take a picture of your sheet and send it to AAID@freemavens.com
HOW TO FILL OUT YOUR FIRST AAID
ACCOMPLISHACTIONSINSIGHTSDATA
BRAN
D
:
AUTHO
R
:
Key metric
e.g. > 25%
We can…
e.g. Create flavour prototypes with the new product development team
Who is key?
e.g. NPD lead
Data we have Data we want Tech we have/want
I wish we knew…
Consumer Cultural Future
Product Brand Market
Purchase Usage Owner
29. Tearhere
Verb + outcome
e.g. Launch a new flavour of ice cream for kids with guardian intent to purchaseUse a verb, add an outcome, and commit to a metric. This is what you define as
success for the business.
Use verbs like: Grow / Discover / Inspire / Sell / Transform
ACCOMPLISH
What actions can you and your team complete to achieve the ambition (in less
than 18 months).
What can you change:
Product, Packaging, Pricing, Distribution, Promotion, Process, People & Purpose
ACTIONS
The most important section: what categories of insights would inform how you
act? What would you love to discover?
• We wish we knew _________
• I have a hunch that _________
• The best insight we ever found was _________
Use question words to help focus what insights you require:
What / Why / How / Where / When / Who
INSIGHTS
Finally, we get to the data.
Focus on what data you have (1st party: CRM, sales, etc.) and what datasets you
can collect (2nd/3rd party: e.g. search, social, competitor, sales, media, weather).
Don’t hesitate to list tech you want to try (i.e. AI) or to invent new datasets.
DATA
AAID: Get your ambitions data-ready Take a picture of your sheet and send it to AAID@freemavens.com
HOW TO FILL OUT YOUR FIRST AAID
ACCOMPLISHACTIONSINSIGHTSDATA
BRAN
D
:
AUTHO
R
:
Key metric
e.g. > 25%
We can…
e.g. Create flavour prototypes with the new product development team
Who is key?
e.g. NPD lead
Data we have Data we want Tech we have/want
I wish we knew…
Consumer Cultural Future
Product Brand Market
Purchase Usage Owner