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Ethics and humanity in the age of technology

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Nathalie Nahai

Publicado en: Tecnología
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Ethics and humanity in the age of technology

  1. 1. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ETHICS AND TECHNOLOGY HUMANITY IN THE AGE OF
  2. 2. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM We’ve all see the headlines
  3. 3. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  4. 4. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  5. 5. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  6. 6. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  7. 7. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  8. 8. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  9. 9. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM The tech industry is facing new challenges
  10. 10. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf
  11. 11. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low 2. Ad & tracker blocking is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf
  12. 12. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low 2. Ad & tracker blocking is up 3. VPN use is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf GlobalWebIndex (2016) 4 Things to Know About VPN Users. http://www.globalwebindex.net/blog/4-things-to-know-about-vpn-users
  13. 13. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM The landscape is changing rapidly
  14. 14. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM WHERE WE ARE NOW • FOMO to JOMO
  15. 15. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM WHERE WE ARE NOW • FOMO to JOMO • Greater expectations of privacy
  16. 16. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM WHERE WE ARE NOW • FOMO to JOMO • Greater expectations of privacy • Value of first-person data, collected w/ consent
  17. 17. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM WHERE WE ARE NOW • FOMO to JOMO • Greater expectations of privacy • Value of first-person data, collected w/ consent • Move towards encrypted services
  18. 18. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM We’re at an ethical inflection point
  19. 19. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Our long-term success, as businesses & individuals, hinges on what we do now
  20. 20. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM So where do we go from here?
  21. 21. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” https://youtu.be/TVS45dbNL-E We need to creatively redesign our environment & behaviour David Holmgren
  22. 22. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM What roadmap can we follow?
  23. 23. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM 12 Design principles for a system Sustainable Humane Fair12
  24. 24. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Today we’re going to look at just two
  25. 25. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Self-regulation & feedback 12 6 9 3 111 57 48 10 2
  26. 26. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Privacy has become a major concern
  27. 27. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Consumer expectations are evolving
  28. 28. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONSUMER EXPECTATIONS
  29. 29. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONSUMER EXPECTATIONS Personalisation
  30. 30. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONSUMER EXPECTATIONS Personalisation Convenience
  31. 31. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONSUMER EXPECTATIONS Personalisation Convenience Privacy
  32. 32. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONSUMER EXPECTATIONS Personalisation Convenience Privacy Data control
  33. 33. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Although personalised content can 
 increase purchase intention…
  34. 34. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM …there can be a hidden cost
  35. 35. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM PSYCHOLOGICAL REACTANCE J. W. Brehm (1966) A theory of psychological reactance. New York: Academic Press.
  36. 36. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM The motivation to regain a freedom after it has been lost or threatened leads people to resist the social influence of others “ ” S. S. Brehm and J. W. Brehm (2013) Psychological reactance: A theory of freedom and control. New York: Academic Press.
  37. 37. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM REACTANCE When we receive an ill-judged ad from a brand:
  38. 38. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM REACTANCE When we receive an ill-judged ad from a brand: • We don’t know
  39. 39. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM REACTANCE When we receive an ill-judged ad from a brand: • We don’t know • We don’t trust
  40. 40. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM REACTANCE When we receive an ill-judged ad from a brand: • We don’t know • We don’t trust • We’ve never bought from
  41. 41. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  42. 42. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  43. 43. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  44. 44. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM This can lead to…
  45. 45. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CREEPINESS FACTOR L. Barnard (2014) The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Dissertation, University of North Carolina at Chapel Hill.
  46. 46. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM The feeling that your every move, both public & private, is being watched, tracked, followed, analysed & capitalised on “ ” L. Barnard (2014) The cost of creepiness: How online behavioral advertising affects consumer purchase intention. Dissertation, University of North Carolina at Chapel Hill.
  47. 47. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Yet behavioural advertising can 
 increase purchase intention
  48. 48. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM How can brands succeed?
  49. 49. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM We need to take take a long-term view of success & build relationships…
  50. 50. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM …It all comes down to trust
  51. 51. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Single most important ingredient for development & maintenance of happy, well-functioning relationships “ ” Simpson, J. A. (2007). Psychological foundations of trust. Current directions in psychological science, 16(5), 
 264-268.
  52. 52. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM TRUST Lack of trust is one of the biggest impediments to successful ecommerce
  53. 53. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE PROBLEM • Stories without substance
  54. 54. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE PROBLEM • Stories without substance • Create a sense of apathy & disempowerment
  55. 55. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE PROBLEM • Stories without substance • Create a sense of apathy & disempowerment • Undermine trust & goodwill towards brands
  56. 56. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  57. 57. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  58. 58. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM APPLY SELF-REGULATION
 ACCEPT FEEDBACK
  59. 59. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action:
  60. 60. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy
  61. 61. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy Reaction:
  62. 62. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy Reaction: psychological reactance
  63. 63. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy Reaction: psychological reactance Feedback:
  64. 64. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy Reaction: psychological reactance Feedback: VPN, ad-blocker, tracker-blocker
  65. 65. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACCEPT FEEDBACK APPLY SELF-REGULATION Inappropriate action: invasion of privacy Reaction: psychological reactance Feedback: VPN, ad-blocker, tracker-blocker So what could self-regulation look like?
  66. 66. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM We need to walk the talk
  67. 67. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM ACTIONS SPEAK Louder THAN WORDS
  68. 68. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM So how do we do it?
  69. 69. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM AUTHENTICITY
  70. 70. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” https://dictionary.cambridge.org/dictionary/english/authenticity The quality of being real or true
  71. 71. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM AUTHENTICITY • Being congruent (actions match your words)
  72. 72. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM AUTHENTICITY • Being congruent (actions match your words) • Behaving with honesty and integrity
  73. 73. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM AUTHENTICITY • Being congruent (actions match your words) • Behaving with honesty and integrity • Standing up for your values
  74. 74. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  75. 75. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
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  78. 78. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  79. 79. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  80. 80. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  81. 81. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  82. 82. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  83. 83. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM https://twitter.com/MuireannO_C/status/836560622439575552
  84. 84. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM https://twitter.com/emptyjamjar/status/836608227634720777
  85. 85. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM RESPONSIBILITY
  86. 86. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” https://dictionary.cambridge.org/dictionary/english/responsibility Good judgment and the ability to act correctly and make decisions on your own
  87. 87. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM RESPONSIBILITY • Owning up to your mistakes
  88. 88. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM RESPONSIBILITY • Owning up to your mistakes • Making amends in a timely & appropriate way
  89. 89. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM RESPONSIBILITY • Owning up to your mistakes • Making amends in a timely & appropriate way • Delivering on your promises
  90. 90. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Don’T
  91. 91. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  92. 92. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  93. 93. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  94. 94. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM DO
  95. 95. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  96. 96. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  97. 97. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM https://twitter.com/a1goy/status/966971427806240768
  98. 98. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  99. 99. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM TRANSPARENCY
  100. 100. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” https://dictionary.cambridge.org/dictionary/english/transparency#dataset-business-english A situation in which business & financial activities are done in an open 
 way without secrets, so that people can 
 trust that they are fair and honest
  101. 101. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM TRANSPARENCY • Being clear about the value exchange
  102. 102. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM TRANSPARENCY • Being clear about the value exchange • Making it easy to cancel / unsubscribe
  103. 103. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM TRANSPARENCY • Being clear about the value exchange • Making it easy to cancel / unsubscribe • Not hiding unpleasant information
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  110. 110. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Most people sign up here, 
 but if you dig deeper…
  111. 111. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
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  116. 116. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM You’re not getting a ‘30 day £1 trial’…
  117. 117. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM You’re not getting a ‘30 day £1 trial’…
 …you’re signing up for covert subscription
  118. 118. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM DO
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  120. 120. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  121. 121. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  122. 122. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  123. 123. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  124. 124. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  125. 125. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM When it comes to personalisation & practices that encroach upon people’s privacy…
  126. 126. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE QUESTION
  127. 127. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE QUESTION Could
  128. 128. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE QUESTION Could Is it possible?
  129. 129. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE QUESTION Could Is it possible? Should
  130. 130. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE QUESTION Could Is it possible? Should Is it ethical?
  131. 131. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THE ART OF BUILDING TRUST
  132. 132. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM A R T
  133. 133. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM A UTHENTICITY R T
  134. 134. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM A UTHENTICITY R ESPONSIBILITY T
  135. 135. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM A UTHENTICITY R ESPONSIBILITY T RANSPARENCY
  136. 136. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Self-regulation & feedback 12 6 9 3 111 57 48 10 2
  137. 137. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Self-regulation & feedback Integrate rather than segregate 12 6 9 3 111 57 48 10 2
  138. 138. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM INTEGRATE RATHER THAN SEGREGATE
  139. 139. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Relationships are mediated by social media
  140. 140. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM One of the key principle that shapes why & what we share…
  141. 141. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM homophily
  142. 142. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” Love of the same Our tendency to associate & bond with similar others
  143. 143. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM But perceived similarity has its drawbacks
  144. 144. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75. A homophilous source is more likely to be perceived as credible, trustworthy, and reliable…
  145. 145. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75. …The effectiveness of communication may be greater
  146. 146. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Even if that source is unreliable
  147. 147. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM CONFIRMATION BIAS
  148. 148. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” Plous, S. (1993). The psychology of judgment and decision making. Mcgraw-Hill Book Company. Search for, interpret, favor & recall information in a way that confirms one’s preexisting beliefs or hypotheses
  149. 149. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS INFORMATION
  150. 150. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS INFORMATION Confirms existing views
  151. 151. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS INFORMATION Confirms existing views Comforting
  152. 152. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives
  153. 153. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis
  154. 154. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM We amplify people & content we agree with, for good or for bad
  155. 155. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  156. 156. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  157. 157. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  158. 158. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  159. 159. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  160. 160. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM This dynamic has its limitations
  161. 161. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM INTEGRATE RATHER THAN SEGREGATE How can we create alternatives to echo- chambers that foster division, entrenchment & lack of understanding between differing perspectives?
  162. 162. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS HETEROGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis
  163. 163. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS HETEROGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis Challenges our views
  164. 164. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS HETEROGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis Challenges our views Uncomfortable
  165. 165. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS HETEROGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis Challenges our views Uncomfortable Alternative perspectives
  166. 166. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM HOMOGENOUS HETEROGENOUS INFORMATION Confirms existing views Comforting Reinforces our perspectives Encourages stasis Challenges our views Uncomfortable Alternative perspectives Encourages growth
  167. 167. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  168. 168. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  169. 169. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Challenging people’s preconceptions can have a powerful emotional impact & bring into dialogue divergent points of view
  170. 170. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM In conclusion
  171. 171. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM If we want to design a system that is sustainable, humane and fair, we have to take an integrated, connected approach
  172. 172. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Today we dived into…
  173. 173. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Self-regulation & feedback Integrate rather than segregate 12 6 9 3 111 57 48 10 2
  174. 174. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM 12 Observe & interact Catch & store Obtain a yield Self-regulation & feedback Use & value renewable resources Produce no waste Design from patterns to details Integrate rather than segregate Small & slow solutions Use & value diversity Use edges & value the marginal Creatively use & respond to change 12 6 9 3 111 57 48 10 2
  175. 175. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM If you leave with one message…
  176. 176. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM “ ” France Convention Nationale. (1793). Collection générale des décrets rendus par la Convention Nationale (Vol. 33). Great responsibility follows inseparably from great power
  177. 177. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  178. 178. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  179. 179. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM
  180. 180. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM If you want to find out more…
  181. 181. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM Listen now: webpsy.ch/hive
  182. 182. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM WEBS OF INFLUENCE The 2nd Edition Out now: webpsy.ch/WOI-2
  183. 183. All material © THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM THANK YOU! @NathalieNahai NathalieNahai.com

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