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Finding influencers: the who, the why and the how (webinar)

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Brandwatch
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These are the slides used in our Finding Influencers webinar held on 30th January 2014, hosted by Jasmine Jaume and Joel Windels. In this webinar, we discussed: - The different definitions and types of influencers - Why brands should harness the power of these influencers - Different tools and techniques to discover and engage with the people who matter Listen to the recorded version or find more info here: http://bit.ly/1hQqn2X

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Finding Influencers: The who, the why and the how Jasmine Jaume Product Marketing Manager Joel Windels Marketing Manager, EMEA jasmine@brandwatch.com @tales_of_cake joel@brandwatch.com @linkyeah
Coming Up • What is an influencer? • How does influencer marketing work? • How to identify influencers online [demo] • Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 2
Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion: @brandwatch #brandwatchtips A copy of this presentation and a recording of this webinar will be made available after the webinar #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 3
What is an influencer? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 4
What is an influencer? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 5
The party analogy #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 6
How does influencer marketing work? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 7
What is the point? 5.3x More likely to buy from a social peer* 15% Of customers have significant social influence* 300% More sales by targeting just the influencers than targeting everyone *Data by Sony #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 8
Types #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 9
The rocket launcher #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 10
The sniper #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 11
Types of influencer #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 12
Examples #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 13
Ford’s Twitter influencers #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 14
Filippo Berio Men and Women, ages 25-39 Use Olive Oil once per week or more Live in 15 Priority States At least 250 bloggers #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 15
Filippo Berio 1m Consumers reached, an average of 362 per agent 286 Blog posts published #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 16
So, how to find them? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 17
Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 18
Find more content here: www.brandwatch.com/tag/influencers More questions? Get in touch Email contact@brandwatch.com Web www.brandwatch.com Twitter @brandwatch Google+ plus.google.com/+Brandwatch1 Facebook www.facebook.com/Brandwatch #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 19

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