2. Mobile Search Engine Spiders
Why would you want spiders crawling all over
your mobile website?
Well, we're not talking about the creepy-crawly
kind here; we're talking about search engine
spiders.
These are programs that 'crawl' the web looking
for new content.
3. Mobile Search Engine Spiders
They report back what they find to the search
engines, and this is how they index you.
In other words, once the spiders find you, the
traffic starts rolling in.
4. User Experience
The way people use the mobile Web is entirely
different from the PC Web.
When you surf the Internet on your computer,
you're sitting at your desk in a nice chair with a
hot cup of coffee.
5. User Experience
Mobile Web surfers are on the bus, on the
couch, walking, at work, and hopefully for our
safety not driving.
They're on the go and what this means is that
they have ZERO patience.
6. User Experience
Mobile search spiders look for sites that offer a
good user experience.
This means that your site must be clear and easy
to navigate.
It shouldn't be crammed full of text or pages
that load slowly.
7. Keyword Optimization
The carefully-chosen keywords in your Web
content tell the spiders what your site's about.
For PC sites, you might choose a number of
different keywords to optimize each page for.
With mobile sites, this is a no-no.
8. Keyword Optimization
The reason is that you've got less text to work
with.
If you crammed a mobile site full of as much text
as you'd put on a regular site, it'd be impossible
to read.
For a mobile site, you need to choose fewer
keywords and use them more effectively.
9. Keyword Optimization
Another keyword consideration is location.
Mobile device users are more likely to be
looking for businesses in a specific location.
This means that you need to mix up your
keywords with some geographical terms, like
'plumber in Seattle' or 'St. Louis HVAC.'
10. Keyword Optimization
The good news is that these geographical
keywords have less competition and that gives
you a higher chance of being found in search
engines.
11. Easy Navigation
There are a few things you can do with your
mobile site design to enhance user experience
and make it easier for spiders to find you.
Put your main content at the top of the page
where they'll see it quickly followed by the
navigation.
12. Easy Navigation
They'll see the information they're looking for
first, and this increases your retention rate,
another factor spiders take into account.
This also improves the user experience because
they don't have to scroll.
13. Building Backlinks
Although there are some differences, the most
important thing you can do to get spiders to your site is
the same – build lots of backlinks.
For the mobile Web, focus on sites that mobile users
access like Yelp, Google Places, and CitySearch.
Claim your business listings and point them back to
your site so that spiders know where to go.
