ADV 420 FINAL PROJECT
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ADV 420 FINAL PROJECT
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- 2. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decomp ressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 3. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see thispicture.
- 4. OUTREACH QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. Basketball Fans & Non-Basketball Sports Fans
- 5. QuickTime™ and a decompressor are needed to see this picture. ENGAGEMENT QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. @ESPNBasketball QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. -Excitement -Accessibility -Social
- 6. QuickTime™ and a decompressor are needed to see this picture. Supportive www.espn.com/blog- QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 7. KEY PERFORMANCE INDICATORS • Ratings during televised NBA games • Social Media Following QuickTime™ and a decompressor are needed to see this picture.
- 8. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. BIG IDEA WIN 2015-2016 SEASON TICKETS TO THE HOME TEAM OF YOUR RESIDENCE AND A HONORARY POSITION ON THE TEAM FOR A DAY! QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 9. BUDGET -Staffing -Digital Ads -Televison Ads -Big Idea QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
- 10. THANK YOU & QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
Notas del editor
- Thank you to ESPN for this opportunity Basketball ranked 6% among American sports behind the NFL, MLB, college football and auto racing Digital media strategy goal: increase viewership of NBA games aired on ESPN during regular season and playoffs and drive social media following up
- -FOUR focus segments are: Outreach or Target Audience: We will target basketball fans and sports fans that are not necessarily basketball fans Engagement: 3 components: 1. Excitement, 2Accesibility,3 social Supportive Big Idea!
- ENGAGEMENT: excitement, accessibility, social