1. Brett Campbell
Marketing Professional
Core Competencies
123brettpcampbell@gmail.com
http://www.linkedin.com/pub/brett-campbell/29/290/449
404.388.1318

2. Who am I?
• A marketing leader who is passionate about engaging customers in a unique way
that gets a brand noticed and drives results.
• Always learning what’s next and integrating it into this ever changing marketing
industry.
• I have a proven track record that pushes thinking and technology in a direction to
provide the consumer what they want.
• Keenly aware that consumer’s expectations are changing and they expect brands to
know who they are and deliver useful information that is applicable to their lifestyle.
• I believe in integrating technology and marketing to elevate a brand.

3. Recent Highlights
• Launched the first ever layered digital campaign (mobile, web, social, SEM, SEO) for
Moe's Southwest Grill resulting in 120 million impressions and over 300,000 clicks for
a two month time period.
• Led the development of a unique check in platform that allows a consumer to check
in through social networks, Facebook or Foursquare, then route into a “Moe's
specific” club to earn rewards. Check in, get hooked, come back for more.
• Developed the 2012 marketing strategy focused on establishing a relationship with
new guests by communicating research based brand attributes. I integrated
operations into the strategy in order to develop the relationship with the customer
through a positive brand experience resulting in +8.7% comp sales year to date.
• Developed the strategy and was project lead on the Moe’s app which provides the
customer an order ahead option to bypass the line.
• Serving on the AMA - Atlanta Board of Directors for 2012/13 and jump starting a
new committee for the chapter focused on mentorships.
• Received volunteer of the month for AMA in April 2012
• Won the brand marketing MVP award in February 2012

4. Desired Role
• Marketing leadership role for a dynamic brand in the franchise food service industry
with revenues of $150 million plus.
• Interested in growth potential toward executive leadership.
• I am looking to work in an environment that is energetic and where the people will
push the brand forward to new territory in a smart, strategic way.
• Invigorated by working with a team that thrives on learning about what is next in the
industry.
• Freedom to integrate into the marketing community to learn about what others are
doing.

5. Skillsets
Brand Management Product Development
Business Analysis Promotional Planning
Digital Marketing Social Media Trends
Interactive Marketing Strategic Marketing
Franchise Management Strategic Planning
Marketing Analysis Team Leadership

6. Brett Campbell
Marketing Professional
Core Competencies
123brettpcampbell@gmail.com
http://www.linkedin.com/pub/brett-campbell/29/290/449
404.388.1318

7. Who am I?
• A marketing leader who is passionate about engaging customers in a unique way
that gets a brand noticed and drives results.
• Always learning what’s next and integrating it into this ever changing marketing
industry.
• I have a proven track record that pushes thinking and technology in a direction to
provide the consumer what they want.
• Keenly aware that consumer’s expectations are changing and they expect brands to
know who they are and deliver useful information that is applicable to their lifestyle.
• I believe in integrating technology and marketing to elevate a brand.

8. Recent Highlights
• Launched the first ever layered digital campaign (mobile, web, social, SEM, SEO) for
Moe's Southwest Grill resulting in 120 million impressions and over 300,000 clicks for
a two month time period.
• Led the development of a unique check in platform that allows a consumer to check
in through social networks, Facebook or Foursquare, then route into a “Moe's
specific” club to earn rewards. Check in, get hooked, come back for more.
• Developed the 2012 marketing strategy focused on establishing a relationship with
new guests by communicating research based brand attributes. I integrated
operations into the strategy in order to develop the relationship with the customer
through a positive brand experience resulting in +8.7% comp sales year to date.
• Developed the strategy and was project lead on the Moe’s app which provides the
customer an order ahead option to bypass the line.
• Serving on the AMA - Atlanta Board of Directors for 2012/13 and jump starting a
new committee for the chapter focused on mentorships.
• Received volunteer of the month for AMA in April 2012
• Won the brand marketing MVP award in February 2012

9. Desired Role
• Marketing leadership role for a dynamic brand in the franchise food service industry
with revenues of $150 million plus.
• Interested in growth potential toward executive leadership.
• I am looking to work in an environment that is energetic and where the people will
push the brand forward to new territory in a smart, strategic way.
• Invigorated by working with a team that thrives on learning about what is next in the
industry.
• Freedom to integrate into the marketing community to learn about what others are
doing.

10. Skillsets
Brand Management Product Development
Business Analysis Promotional Planning
Digital Marketing Social Media Trends
Interactive Marketing Strategic Marketing
Franchise Management Strategic Planning
Marketing Analysis Team Leadership

11. Brett Campbell
Marketing Professional
Core Competencies
123brettpcampbell@gmail.com
http://www.linkedin.com/pub/brett-campbell/29/290/449
404.388.1318

12. Who am I?
• A marketing leader who is passionate about engaging customers in a unique way
that gets a brand noticed and drives results.
• Always learning what’s next and integrating it into this ever changing marketing
industry.
• I have a proven track record that pushes thinking and technology in a direction to
provide the consumer what they want.
• Keenly aware that consumer’s expectations are changing and they expect brands to
know who they are and deliver useful information that is applicable to their lifestyle.
• I believe in integrating technology and marketing to elevate a brand.

13. Recent Highlights
• Launched the first ever layered digital campaign (mobile, web, social, SEM, SEO) for
Moe's Southwest Grill resulting in 120 million impressions and over 300,000 clicks for
a two month time period.
• Led the development of a unique check in platform that allows a consumer to check
in through social networks, Facebook or Foursquare, then route into a “Moe's
specific” club to earn rewards. Check in, get hooked, come back for more.
• Developed the 2012 marketing strategy focused on establishing a relationship with
new guests by communicating research based brand attributes. I integrated
operations into the strategy in order to develop the relationship with the customer
through a positive brand experience resulting in +8.7% comp sales year to date.
• Developed the strategy and was project lead on the Moe’s app which provides the
customer an order ahead option to bypass the line.
• Serving on the AMA - Atlanta Board of Directors for 2012/13 and jump starting a
new committee for the chapter focused on mentorships.
• Received volunteer of the month for AMA in April 2012
• Won the brand marketing MVP award in February 2012

14. Desired Role
• Marketing leadership role for a dynamic brand in the franchise food service industry
with revenues of $150 million plus.
• Interested in growth potential toward executive leadership.
• I am looking to work in an environment that is energetic and where the people will
push the brand forward to new territory in a smart, strategic way.
• Invigorated by working with a team that thrives on learning about what is next in the
industry.
• Freedom to integrate into the marketing community to learn about what others are
doing.

15. Skillsets
Brand Management Product Development
Business Analysis Promotional Planning
Digital Marketing Social Media Trends
Interactive Marketing Strategic Marketing
Franchise Management Strategic Planning
Marketing Analysis Team Leadership