19. What did we do?
• 4 task forces (feb-june 2010)
•ICT, Content, Business, Marketing
• 4 pilots (started august 2010)
•1 Commercial, 1 Community, 2
Aggregation
• Projectteam, (6 people)
• Platform: Open Source Drupal
• Businessplan based upon pilot-learnings
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29. Goals
• A hyperlocal, hyperpersonal, hypersocial
platform for every Dutch citizen – mobile
& web
• Sustainable businessmodels around the
offered hyperlocal information
• A way for journalism to reinvent itself
30. What we learned
• Journalism can be a two way business
• Active community means returning visitors
• Social Media essential in community building
• Hot news is needed for peaks
• Aggregation offers a safety net for news
• Go fast - but be sure to be “not wrong for long”
• Tech & Content are pillars, but…
• Describe your businessmodels before starting
– Content deals are necessary
126. R&D, Innovation
• The triangle Journalist / Sales /
Communitymanager is a substantial addition
to the existing two-legged model
• But to safeguard further steps in the future,
attention is needed for permanent innovation.
• The triangle can be the bottom of a 3D-model
with 4 corners.
• Journalism – Sales – Community – Innovation