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Mass Personalization and Full Funnel 25 Disruptive Technology Trends 2015 - 2016

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Mass Personalization and Full Funnel Marketing Suites
Reset Vendor Landscape and Change How Brands “Think”
New adtech companies will focus on strategy + programmatic
context, content AND ads
Optimized mobile affiliate tracking capabilities
Publishers will offer in-house capabilities for behaviorally
programmatic targeting of premium advertising
Omni-Channel finally becomes mainstream in 2015

Publicado en: Tecnología
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