Digital Influence: Social Capital, Social Currency and Personal Branding

•

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My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze. More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/

Empresariales Tecnología Economía y finanzas

@briansolis

TheBrianSolis

BrianSolisTV

“Ask not what your
country can do for
you; ask what you
can do for your
country…’

THE REAL QUESTION IS…

WHAT CAN YOU DO
FOR

YOUR FUTURE?

What you say here, contributes
to your social capital

WE ARE MEASURED BY

WHAT WE SAY
AND THE

COMPANY WE KEEP

WHAT WORKS AGAINST YOU

ALSO WORKS FOR YOU!

The collective value of all 'social
networks' and the inclinations that
arise from these networks to do
things for each other
-Robert Putnam

Social capital can be measured by the
amount of trust and "reciprocity" in a
community or between individuals
-Robert Putnam

Investment in social relations with
expected returns in the marketplace
- Nan Lin

Your stature within a community
based on your investment in it.

Measures:
• Trust
• Relationships
• Reciprocity
• Authority
• Popularity
• Recognition

Influence is the ability to cause desirable
and measurable actions and outcomes

Cause Effect

Empathy
Action

Influence = Unites Cause and Effect

Interest Graph
Reputation Context

Popularity Authority

Elements
of Digital
Reach/Rank Capital Influence
Social Graph

This box represents my
opportunity to define my value

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Digital Darwinism An Interview with Brian Solis, Global Innovation Evangelist...

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Digital Influence: Social Capital, Social Currency and Personal Branding

1. @briansolis TheBrianSolis BrianSolisTV

2. “Ask not what your country can do for you; ask what you can do for your country…’

4. THE REAL QUESTION IS… WHAT CAN YOU DO FOR YOUR FUTURE?

8. Welcome to the EGOSYSTEM

9. You are already INDEXED

10.

11.

12. What you say here, contributes to your social capital

13. A credit score for THE SOCIAL WEB

14.

15.

16. WE ARE MEASURED BY WHAT WE SAY AND THE COMPANY WE KEEP

17.

18.

19.

20.

21. WHAT WORKS AGAINST YOU ALSO WORKS FOR YOU!

22. social capital

23.

24.

25. The collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other -Robert Putnam

26. Social capital can be measured by the amount of trust and "reciprocity" in a community or between individuals -Robert Putnam

27. Investment in social relations with expected returns in the marketplace - Nan Lin

28. Your stature within a community based on your investment in it. Measures: • Trust • Relationships • Reciprocity • Authority • Popularity • Recognition

29.

30.

31. Social Objects = Social Currency

32. THE CURRENCY OF SOCIAL MEDIA IS ACTION

33. social capital vs. influence

34. Influence is the ability to cause desirable and measurable actions and outcomes

35. Cause Effect Empathy Action Influence = Unites Cause and Effect

36.

37. Reach Relevance

38. Reach Aspiration Authority Relevance

39. Reach Relevance

40. Interest Graph Reputation Context Popularity Authority Elements of Digital Reach/Rank Capital Influence Social Graph

41.

42. Content Marketing: American Express American Express Open Forum Open Forum Content Marketing requires connecting people and touchpoints through creation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication

43.

44. Ignorance is bliss…until it’s not

45. The future is YOURS TO SHAPE

46. WHAT ARE YOU GOING TO DO ABOUT IT?

47. balance

48. MAY I HAVE YOUR INTENTION PLEASE?

49. CREATE IT.

50. This box represents my opportunity to define my value

51. Your legacy is in your hands

Digital Influence: Social Capital, Social Currency and Personal Branding

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