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Coordinating Marketing and Public Relations

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Guest lecture at Drexel University.

Publicado en: Marketing
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Coordinating Marketing and Public Relations

  1. 1. @BrianHonigmanDrexel - 3.16.17 Marketing & Public Relations C O O R D I N AT I N G
  2. 2. @BrianHonigman Why collaboration matters.
  3. 3. @BrianHonigman SIMON SINEK’S GOLDEN CIRCLE START WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  4. 4. @BrianHonigman@BrianHonigman#ADSGAM LEADING WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  5. 5. @BrianHonigman PURPOSE CONTENT
  6. 6. Reassess why and how you’re pitching the media.
  7. 7. Diversify by going niche. Don’t be afraid to experiment.
  8. 8. @BrianHonigman Start cross-training.
  9. 9. @BrianHonigman Retweets: 15,000+ Likes: 6,000+
  10. 10. @BrianHonigman
  11. 11. @BrianHonigman Drop the promotional push with your PR and instead focus on adding value.
  12. 12. Focus on issues & causes you support Say something new, buck expectations Solve a meaningful problem for consumers Humanize the brand Spur calculated controversy
  13. 13. @BrianHonigman Find ways of building authority to help employees stand out.
  14. 14. @BrianHonigman An employee writes for their company, either full-time or part-time. Writer contributes content to third party websites like a company blog or publication.
  15. 15. @BrianHonigman
  16. 16. WHY GUEST BLOG? @BrianHonigman
  17. 17. @BrianHonigman
  18. 18. @BrianHonigman
  19. 19. @BrianHonigman
  20. 20. @BrianHonigman
  21. 21. @BrianHonigman
  22. 22. BUILD RELATIONSHIPS WITH… Editors Writers Potential Customers Job Applicants
  23. 23. HOW TO SETUP GUEST BLOGGING @BrianHonigman
  24. 24. @BrianHonigman
  25. 25. @BrianHonigman
  26. 26. @BrianHonigman
  27. 27. @BrianHonigman
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  29. 29. @BrianHonigman
  30. 30. @BrianHonigman
  31. 31. EXAMPLES OF SUCCESS @BrianHonigman
  32. 32. Ekaterina Walter - @Ekaterina @BrianHonigman
  33. 33. Leo Widrich - @LeoWid @BrianHonigman
  34. 34. @BrianHonigman
  35. 35. Subscribe to my newsletter: brianhonigman.com/newsletter

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