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Social Media Reporting
& Data Visualization
Best Practices
Class 4: New York University
Social Media Analytics I
@BrianHon...
Social Media
Reporting Fundamentals
@BrianHonigman
1. Choose Your Key
Metrics to Report on a
Goal or Set of Goals.
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Social Web Traffic Metrics
Conversions Time on Site Sales
Pages Per Visits
Goal
Completion
Pageviews Users
I...
2. What’s the time frame
you’re reporting on?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Typical Reporting Timeframes
•Weekly
•Monthly
•Quarterly
•Annually
•Campaign Related
3. Who is the report for
at your organization?
@BrianHonigman
Steps to Reporting
Success on Social Media
@BrianHonigman
Reports Will Differ
Based on Reviewer
•Just you.
•Informal meeting with colleague.
•Report progress to supe...
4. What tools will you use
for timely, visual &
accurate reporting?
@BrianHonigman
Steps to Reporting
Success on Social Me...
@BrianHonigman
Measurement Tools with
Basic Reporting Features
•Facebook Insights
•Twitter Analytics
•LinkedIn Company Pag...
Basic Excel Report
Exported from FB Insights
@BrianHonigman
Measurement Tools with
Robust Reporting
•Google Analytics
•Socialbakers
•Sprout Social
•Brandwatch
•Simply ...
5. What’s the best way to
visualize the results of
your social media success?
@BrianHonigman
Steps to Reporting
Success on...
@BrianHonigman
Effective Visual Reporting:
•Goals and Segments
•Proper Context
•Highlights KPI’s
•Include Insights
•Power ...
@BrianHonigman
Effective Visual Reporting:
Goals & Segments
@BrianHonigman
Effective Visual Reporting:
Proper Context
@BrianHonigman
Effective Visual Reporting:
Highlights KPI’s
@BrianHonigman
Effective Visual Reporting:
Includes Insights
@BrianHonigman
Effective Visual Reporting:
Power of Simplicity
@BrianHonigman
Effective Visual Reporting:
Forever Evolving
@BrianHonigman
Google Analytics
@BrianHonigman
Socialbakers
@BrianHonigman
Sprout
Social
@BrianHonigman
Sumall
@BrianHonigman
Simply Measured
@BrianHonigman
Simply Measured
@BrianHonigman
Simply Measured
Questions!?
@BrianHonigman
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Social Media Reporting & Data Visualization Best Practices

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For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.

Publicado en: Redes sociales, Marketing
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Social Media Reporting & Data Visualization Best Practices

  1. Social Media Reporting & Data Visualization Best Practices Class 4: New York University Social Media Analytics I @BrianHonigman
  2. Social Media Reporting Fundamentals @BrianHonigman
  3. 1. Choose Your Key Metrics to Report on a Goal or Set of Goals. @BrianHonigman Steps to Reporting Success on Social Media
  4. @BrianHonigman Social Web Traffic Metrics Conversions Time on Site Sales Pages Per Visits Goal Completion Pageviews Users Interaction with Social Plugins Bounce Rate
  5. 2. What’s the time frame you’re reporting on? @BrianHonigman Steps to Reporting Success on Social Media
  6. @BrianHonigman Typical Reporting Timeframes •Weekly •Monthly •Quarterly •Annually •Campaign Related
  7. 3. Who is the report for at your organization? @BrianHonigman Steps to Reporting Success on Social Media
  8. @BrianHonigman Reports Will Differ Based on Reviewer •Just you. •Informal meeting with colleague. •Report progress to supervisor. •Present findings at meeting.
  9. 4. What tools will you use for timely, visual & accurate reporting? @BrianHonigman Steps to Reporting Success on Social Media
  10. @BrianHonigman Measurement Tools with Basic Reporting Features •Facebook Insights •Twitter Analytics •LinkedIn Company Page Analytics •YouTube Analytics
  11. Basic Excel Report Exported from FB Insights
  12. @BrianHonigman Measurement Tools with Robust Reporting •Google Analytics •Socialbakers •Sprout Social •Brandwatch •Simply Measured
  13. 5. What’s the best way to visualize the results of your social media success? @BrianHonigman Steps to Reporting Success on Social Media
  14. @BrianHonigman Effective Visual Reporting: •Goals and Segments •Proper Context •Highlights KPI’s •Include Insights •Power of Simplicity •Forever Evolving
  15. @BrianHonigman Effective Visual Reporting: Goals & Segments
  16. @BrianHonigman Effective Visual Reporting: Proper Context
  17. @BrianHonigman Effective Visual Reporting: Highlights KPI’s
  18. @BrianHonigman Effective Visual Reporting: Includes Insights
  19. @BrianHonigman Effective Visual Reporting: Power of Simplicity
  20. @BrianHonigman Effective Visual Reporting: Forever Evolving
  21. @BrianHonigman Google Analytics
  22. @BrianHonigman Socialbakers
  23. @BrianHonigman Sprout Social
  24. @BrianHonigman Sumall
  25. @BrianHonigman Simply Measured
  26. @BrianHonigman Simply Measured
  27. @BrianHonigman Simply Measured
  28. Questions!? @BrianHonigman

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