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THE FUTURE IS HERE
MESSAGING APPS ARE ABOUT TO
REVOLUTIONIZE MARKETING
This presentation is based on an
article on my blog.
Mobile is eating the world
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014
SMS dominated early
mobile communication…
But mobile usage is
changing quickly…
SMS dominated early
mobile communication…
CHAT APPS > TEXTING
Shown: Total Daily Messaging Volume
WHATSAPP + MESSENGER SMS
60B
20B
Chat apps are mobile’s
sleeping giant.
Because they
embrace the
power of
platforms.
That’s why the
original iPhone
succeeded.
Successful because of the
Not based on product alone, but also because
of the power of app-store ecosystem.
Messaging apps provide the
perfect ecosystem for the
next generation of
applications.
What exactly will the
REVOLUTION LOOK LIKE?
It’s already taking place
IN CHINA
It’s already taking place
IN CHINA
WeChat is providing integrated
shopping experiences, inside the
messaging service..
This tech is made possible by
ROBOTS!!!!
Prepare for the rise of
the CHAT BOTS
Zuckerberg made this
CRYSTAL CLEAR
at the F8 conference
People prefer to interact with AI
VIA TEXT
MESSENGER FRIENDLY =
AUDIENCE FRIENDLY
To me, the
phone is this
seldom used
app on my
phone.
–Gary Gulman
TELEGRAM WHATSAPP MESSENGER KIK
ALL THE BIG CHAT APPS HAVE
OPEN BOT PLATFORMS!!!
Here’s how brands are already
TAKING ADVANTAGE
FB MESSENGER BOT
TECHCRUNCH
Delivers timely,
automated news.
KIK MESSENGER BOT
SEPHORA
Delivers contextual,
customer feedback
and custom-curated
content.
Why chat bots are poised to
BLOW UP
3 MAJOR ADVANTAGES
OVER TRADITIONAL APPS
100% CLOUD BASED
NO DOWNLOADS NECESSARY
HIGH PENETRATION RATE
64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE
CHAT APP INSTALLED*
*Source: eMarketer
ALIGN CONTENT WITH CONTEXT
CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT
DELIVERY OF IDEAL CONTENT RIGHT WHEN U...
ALL HAIL THE
BOTS!
A HONIGMAN
MEDIA GUIDE
Download my free
content marketing
style guide right here
or text me to grab it.
SEND A TEXT TO: 44...
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The Future is Here: Messaging Apps are About to Revolutionize Marketing

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This presentation highlights both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms.

To learn more, reference the full article on the subject: http://www.brianhonigman.com/future-of-chat-apps/

Publicado en: Marketing
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The Future is Here: Messaging Apps are About to Revolutionize Marketing

  1. THE FUTURE IS HERE MESSAGING APPS ARE ABOUT TO REVOLUTIONIZE MARKETING This presentation is based on an article on my blog.
  2. Mobile is eating the world desktop mobile TOTAL USER-BASE Mobile traffic overtook desktop in 2014
  3. SMS dominated early mobile communication…
  4. But mobile usage is changing quickly… SMS dominated early mobile communication…
  5. CHAT APPS > TEXTING Shown: Total Daily Messaging Volume WHATSAPP + MESSENGER SMS 60B 20B
  6. Chat apps are mobile’s sleeping giant.
  7. Because they embrace the power of platforms.
  8. That’s why the original iPhone succeeded.
  9. Successful because of the Not based on product alone, but also because of the power of app-store ecosystem.
  10. Messaging apps provide the perfect ecosystem for the next generation of applications.
  11. What exactly will the REVOLUTION LOOK LIKE?
  12. It’s already taking place IN CHINA
  13. It’s already taking place IN CHINA WeChat is providing integrated shopping experiences, inside the messaging service..
  14. This tech is made possible by ROBOTS!!!!
  15. Prepare for the rise of the CHAT BOTS
  16. Zuckerberg made this CRYSTAL CLEAR at the F8 conference
  17. People prefer to interact with AI VIA TEXT
  18. MESSENGER FRIENDLY = AUDIENCE FRIENDLY
  19. To me, the phone is this seldom used app on my phone. –Gary Gulman
  20. TELEGRAM WHATSAPP MESSENGER KIK ALL THE BIG CHAT APPS HAVE OPEN BOT PLATFORMS!!!
  21. Here’s how brands are already TAKING ADVANTAGE
  22. FB MESSENGER BOT TECHCRUNCH Delivers timely, automated news.
  23. KIK MESSENGER BOT SEPHORA Delivers contextual, customer feedback and custom-curated content.
  24. Why chat bots are poised to BLOW UP
  25. 3 MAJOR ADVANTAGES OVER TRADITIONAL APPS
  26. 100% CLOUD BASED NO DOWNLOADS NECESSARY
  27. HIGH PENETRATION RATE 64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE CHAT APP INSTALLED* *Source: eMarketer
  28. ALIGN CONTENT WITH CONTEXT CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST
  29. ALL HAIL THE BOTS!
  30. A HONIGMAN MEDIA GUIDE Download my free content marketing style guide right here or text me to grab it. SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11

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